- Data Shows Personalized Omnichannel Strategies No Longer An Option
Digital News Daily, Laurie Sullivan - Tuesday, April 24, 2018
The Jivox benchmark report shows the importance of following through to integra ...
- Consumers Lose Loyalty When Brands Make Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 2, 2018
Some 55% of consumers participating in a survey released Monday said th ...
- Adobe Rebuilds Advertising Cloud Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called th ...
- Adobe Advertising Cloud Search Announces New Integrations With Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationsh ...
- Google Changes AdWords Guidelines In Response To Apple's Intelligent Tracking Prevention
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 8, 2017
Google created a new Analytics cookie and made changes to AdWords Ter ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- ARF Focuses On Managing 21st-Century Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2017
Paul Donato, recently appointed to ARF chief research officer to spearhead change ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- Criteo Says New Header Bidder Product Can Help Publishers Fetch 50% Higher Revenues
Real-Time Daily, Tobi Elkin - Tuesday, May 23, 2017
Criteo has launched a new header bidding product that it says ai ...
- Macys: 2017 Is The Year Of Personalization And Learning Not To Be Too Aggressive
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Let's stop pestering our consumers with overly aggressive and uninformed retargeting urg ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
Mobile Insider, Chuck Martin - Thursday, May 18, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- Amazon Echo Gains Sponsored Messages Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2017
The platform launches with ad partners ESPN, Progressive Insurance, and Wendy's, ea ...
- Radius Integrates Cross-Platform For Multichannel B2B Marketing
Email Marketing Daily, Jess Nelson - Tuesday, May 9, 2017
Radius, a B2B predictive marketing software provider, unleashed a host of n ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
MobileShopTalk, Chuck Martin - Tuesday, May 2, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- Google Intros Similar Audiences For Search, Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2017
The announcement was made with beta customers Fiat Chrysler Automobiles, John Deer ...
- LinkedIn Officially Unveils Matched Audiences Platform
Email Marketing Daily, Jess Nelson - Monday, April 24, 2017
LinkedIn's Matched Audiences is a series of three marketing features that wi ...
- Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2017
Mobile click share continued to grow in Q1, representing 59% of a ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
MobileShopTalk, Chuck Martin - Tuesday, April 18, 2017
Mobile shoppers love deals and brands increasingly are offering more of the ...
- Retailers Moving Into The Internet Of 12 Billion Connected Things
Connected Thinking, Chuck Martin - Monday, April 3, 2017
Retail is starting to lean on the Internet of Things to bett ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers
MobileShopTalk, Chuck Martin - Tuesday, March 28, 2017
Marketers have forever been looking for better ways to target shoppers. A ...
- Email Smashes Facebook Again, With 4x More Retail Reach
EuroMail, Sean Hargrave - Monday, March 20, 2017
Three in four UK adults say they get email retail offers regular ...
- Trigger Happy: AdRoll On Dynamic Email
The Email Edge, Ray Schultz - Tuesday, March 14, 2017
Email marketers have upped their game and are sending dynamic messages bas ...
- Yahoo Offers Insight Into Vehicle Shopping Behavior
Marketing Daily, Tanya Gazdik - Monday, March 13, 2017
Shoppers are searching for different information at different points in the buyi ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants Ignore
Connected Thinking, Chuck Martin - Thursday, February 9, 2017
Along with connected cars comes in-car entertainment. More and better screens ...
- Global Digital Marketing Group Launches Convertuum Platform
Real-Time Daily, Philip Rosenstein - Wednesday, February 1, 2017
Global Digital Marketing Group has launched Convertuum, a programmatic solution that us ...
- How Reservations.com Grew Traffic 172% YoY
SearchBlog, Laurie Sullivan - Tuesday, January 31, 2017
Reservations.com offers a variety of choices, from the most popular hotel ...
- More Smart Sensors Coming In Consumer Electronics, Cars
Connected Thinking, Chuck Martin - Thursday, January 19, 2017
One of the fundamental components of the Internet of Things are sensor ...
- Sensors, Connected Things Moving Into Retail
Connected Thinking, Chuck Martin - Wednesday, January 18, 2017
The Internet of Things is moving into retail. Yesterday I wrote he ...