Tag results for "search retargeting"
- Indoor Location Moving Up The IoT Value ChainIn true IoT fashion, even smartphones will be getting smarter in t ...
- LinkedIn Products Chief Says Ad Tech Needs To Get More Like MartechLinkedIn's products chief is strategizing how to integrate some of Microsoft's too ...
- Dynamic Ad Targeting Becomes Grinch That Stole ChristmasAmazon without question failed terribly in their remarketing efforts during the holiday ...
- New Bluetooth Alliance Looks To Boost Indoor Location TargetingBeaconing is getting a boost. The small transmitters that can activate certa ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Bing Ads Editor, Shopping Campaigns Gain Remarketing Microsoft released Remarketing in Paid Search in Bing Ads Editor version 11 ...
- Criteo New EVP Of Marketing Will Shorten Path To InnovationSmaller companies master innovation more often than large ones -- but wh ...
- Targeting Both Household Influencers And Buyers Increases Conversion 211%The launch of Rocket Fuel Institute was coupled with a first relea ...
- Criteo Worked With Forward Thinkers At HookLogic Long Before AcquisitionWhen HookLogic announced in June that it would extend its platform ...
- Offline Measurement and Attribution are ImprovingDuring the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichann ...
- Location Tracking Growing Up, Brands Looking Beyond BeaconsLocation tracking in the Internet of Things is heating up as ...
- Yahoo Brings Search Retargeting To Gemini Native Ad InventoryYahoo has announced search retargeting through its Gemini native ad inventory ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects UnderwayWhile brands and marketers grapple with how to deal with an I ...
- Viacom, Mattel, Hasbro And Jumpstart Sanctioned For Tracking KidsNew York Attorney General Eric Schneiderman sanctioned four companies for allegedly violati ...
- DigitasLBi's Valentini On The Biggest Change To Search Advertising The agency-advertiser relationship continues to change as targeting options and technology matur ...
- Targeting Across Search, TV Changes EverythingNot all brands tie and time television advertising spots to run simultaneous ...
- Beacons Inside: Sensors Become Part Of In-Store DisplaysAs beacons evolve, so too does the way marketers use them. On ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The StoreMany more beacons will be felt, even if not necessarily seen. Beaco ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A MonthBeacons are helping shoppers find what they want. The beacons installed ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have ThemConsumers in the U.S. appear to be warming up to the id ...
- Google: How To Setup Remarketing TagsGoogle shows marketers how to setup remarketing tags on the Google Displ ...
- Shoppers Lean On Mobile, As Marketers Refine Location TargetingAs retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Voice Search Changing The Rules Of Content CreationChanges in browsing behavior, preferences for content consumption, and adoption of voi ...
- Smart Lights In Stores Match Shoppers With ProductsIntelligent lighting systems are coming to retail and opening up potential n ...
- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already BeaconedShoppers are warming to beacons and virtual reality. The majority of consume ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current MoodThe Internet of Things is going to expand the concept of targ ...
- Smart Cities: Saving Money, Opening Avenues For Marketing The Internet of Things comprises many, many things that are smart. Th ...
- Game-Changing Strategy Using RLSAsLarry Kim suggests remarketing lists for search ads may step in ...
- Criteo Could Become Next M&A Target As It Prepares To Launch Search PlatformCriteo is preparing to roll out a search platform this year, althou ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For MessagingIndoor beaconing is going wall to wall. Or more accurately, it's goi ...
