- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Voice Search Changing The Rules Of Content Creation
SearchBlog, Laurie Sullivan - Wednesday, July 6, 2016
Changes in browsing behavior, preferences for content consumption, and adoption of voi ...
- Smart Lights In Stores Match Shoppers With Products
AI & IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential n ...
- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- Game-Changing Strategy Using RLSAs
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 15, 2016
Larry Kim suggests remarketing lists for search ads may step in ...
- Criteo Could Become Next M&A Target As It Prepares To Launch Search Platform
SearchBlog, Laurie Sullivan - Wednesday, June 15, 2016
Criteo is preparing to roll out a search platform this year, althou ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Co-Marketing With Product Listing Ads Goes Programmatic Through HookLogic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2016
HookLogic, which focuses on ads for retail ecommerce sites, has extended i ...
- Google's No Longer Restricting AdWords Demand
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
AdExchanger's Sarah Sluis reports that Google is breaking down the walls ...
- Why Google Home Will Become Your Next Home Phone
SearchBlog, Laurie Sullivan - Tuesday, May 24, 2016
In Google CEO Sundar Pichai's plan for a post-device world, making ...
- Stories Paid-Search Clicks Tell To Strengthen Remarketing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
Identifying the keywords with intent remains important for paid search, but the ...
- Beacons Double This Year, On Way To 400 Million In Market
Connected Thinking, Chuck Martin - Wednesday, May 11, 2016
While there will be billions of Internet-connected consumer things ranging from wearabl ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit
Connected Thinking, Chuck Martin - Tuesday, May 10, 2016
Beacons were always good at being able to trigger a message ...
- Hotwire Explains How To Use Seven Attribution Models Simultaneously
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 11, 2016
Attribution continues to pull at marketers like a child begging for attentio ...
- Google's Eddystone Beacons Up The Ante
Connected Thinking, Chuck Martin - Thursday, April 14, 2016
Beacons are growing up. After Apple pretty much owned the beacon marketplac ...
- Google Wants To Target Your Life
SearchBlog, Laurie Sullivan - Thursday, April 14, 2016
While calendars are intended to make the most of events, this o ...
- How Netflix Gives Viewing Recommendations Around The World
Around the Net in Video, P.J. Bednarski - Friday, February 19, 2016
It's hard for Netflix to recommend content to users in new countri ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Majority Of Search Clicks Move To Mobile, Conversions Stay With Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 15, 2016
Mobile -- where search continues to gain greater importance -- will like ...
- Three PPC Tips To Get The New Year Started
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 6, 2016
Erin Sagin starts the year off by showing marketers how to g ...
- Beacons, Grocery Shopping, Consumer Behavior Tops In MobileShopTalk For Year
MobileShopTalk, Chuck Martin - Tuesday, December 29, 2015
As the year ends, it's time to take a look back ...
- Marketing To The Needs Of The IoT Consumer
Connected Thinking, Chuck Martin - Tuesday, December 22, 2015
The Internet of Things will open an entirely new dimension of consum ...
- Marketing In The Internet Of Many Moving Parts
Connected Thinking, Chuck Martin - Friday, December 11, 2015
The Internet of Things will be made up of many things th ...
- Beacons Moving Well Beyond the Mobile Ad
Connected Thinking, Chuck Martin - Friday, November 27, 2015
Beacons have been around for a couple of years now so th ...
- Study: Programmatic, Data Optimize Retailers' Holiday Campaigns
Real-Time Daily, Tobi Elkin - Friday, November 27, 2015
Findings from a new report by global ad tech firm Adadyn reve ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- The Internet of Things By The Percentages
Connected Thinking, Chuck Martin - Tuesday, September 29, 2015
One of the main impacts of the Internet of Things is t ...
- Internet of Things Expands: Billions of Connected Devices & Dollars
Connected Thinking, Chuck Martin - Wednesday, September 23, 2015
Awareness of the Internet of Things is gaining a bit of tractio ...