- Swirl Gets Patent for Location-Based Targeted Marketing with Beacons
Connected Thinking, Chuck Martin - Thursday, September 10, 2015
Sometimes it pays to be early. This can be especially true wh ...
- Search, Data, Targeting And The Sci-Fi Geek
Search & Performance Marketing Daily, Todd Ulise - Thursday, September 10, 2015
Let's start by changing the name "search" to "intent-driven marketing" (IDM), whi ...
- Shopkick Beacons: 25 Big Retailers, 300 Brands
Connected Thinking, Chuck Martin - Thursday, September 3, 2015
Sensors are the source of a much of the juice of t ...
- Halloween Behavioral Treats, No Tricks
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 2, 2015
If tracking back to last year's data provides insight into what markete ...
- Hound iOS In Alpha Shines Spotlight On Shift To Voice Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2015
In a move that emphasizes the importance of natural language and voi ...
- Google's Project Sunroof Generates Leads For Local Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2015
Google on Monday introduced Project Sunroof, which maps the planet's solar potenti ...
- Teaching Artificial Intelligence To Search, Target Ads Based On Memory
SearchBlog, Laurie Sullivan - Monday, August 3, 2015
Intelligent automation will become the next tool for online advertising through ...
- Beyond Retargeting: 5 Keys To Programmatic Success For Retailers
Real-Time Daily, Matthew Greitzer - Monday, July 27, 2015
The digital advertising industry has been abuzz over the past year d ...
- Google Launches Eddystone, a New Open Beacon Standard
Connected Thinking, Chuck Martin - Wednesday, July 15, 2015
Google just gave beaconing around the world a big boost. A n ...
- Three Ways To Make Retargeting Really Work for Retailers
Marketing Insider: Cross-Channel, Katrin Ribant - Monday, June 29, 2015
Retargeting is a wonderful way to remind consumers of your existence ...
- Netflix Misses Search Opportunity In Father's Day Data
SearchBlog, Laurie Sullivan - Friday, June 19, 2015
Search and recommendations -- Netflix offers both. So when Netflix's media relatio ...
- What Marketers Really Think About Using Search Data To Acquire, Retain Customers
SearchBlog, Laurie Sullivan - Tuesday, June 16, 2015
Some 64% of marketers participating in a survey believe that by combini ...
- Mobile Ad Targeting by Commercial Intent Signals
MobileShopTalk, Chuck Martin - Wednesday, June 10, 2015
Targeting the mobile shopper and delivering relevant messaging get better each yea ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- Search Natural Language Auctions To Replace Keyword Bidding
SearchBlog, Laurie Sullivan - Wednesday, June 10, 2015
Inflections in spoken words, speech patterns, and phrases will become a maj ...
- Powerful Images Capture Moods To Target Digital Ads
SearchBlog, Laurie Sullivan - Monday, June 8, 2015
Photos establish a person's identity thousands of pixels at a time. There ...
- Magnetic, TripleLift Partner For Intent-Based Native Ads
MediaDailyNews, Erik Sass - Tuesday, May 12, 2015
Advertising retargeting firm Magnetic, which draws on browser and search histories ...
- Google Lets Developers Pull Voice Search Into Apps
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2015
Google has made a jump with voice search, giving third-party application develope ...
- Will Google Connect Mail, YouTube To Target Search Ads?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2015
The underbelly of the Web connects a person's Gmail email address, YouTu ...
- Paid-Search Analytics Metrics Revisited
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2015
Here's a little reminder for those working with content and paid-search campaign ...
- Search Appears To Play A Role In Facebook Outpacing YouTube With Most Video Ad Buys
SearchBlog, Laurie Sullivan - Tuesday, April 7, 2015
U.S. digital video advertising spend will reach $14.38 billion by 2019, ...
- Throwing Search Query Data Out With The Bathwater
SearchBlog, Laurie Sullivan - Monday, April 6, 2015
As mobile becomes the dominant media to access information on Web sit ...
- Support For Google Remarketing Lists Broadens Through Proprietary Data Management Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2015
IgnitionOne will release in April the ability to integrate first- and third-par ...
- Magnetic Receives U.S. Patent For Programmatic Search Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 25, 2015
Search retargeting company Magnetic has received a patent for its search retargeti ...
- DSP Eyereturn Taps LiveRamp For Cross-Device Targeting
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
Eyereturn Marketing, an ad server and demand-side platform, on Thursday announced ...
- Marketers Missing Out On Using Search Data For Retargeting
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
A report published yesterday by The Boston Consulting Group says brands th ...
- Criteo Crosses Atlantic, Acquires L.A.-Based DataPop
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 18, 2015
Paris-based retargeting firm Criteo announced Wednesday the acquisition of DataPop for ...
- Magnetic Moves Into Germany, Appoints Country Manager
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 12, 2015
Magnetic announced Thursday a move into Germany, appointing Neal Bruwer country manage ...
- 18 Search Trends For 2015
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 9, 2015
Merkle RKG details 18 trends for 2015, and tells us why ea ...
- Retailers Waste More Than Half Of Digital Budgets On Bot Traffic
MediaDailyNews, Laurie Sullivan - Friday, December 19, 2014
Suspicious Web traffic in the U.S. rose 36% sequentially in the thi ...