- Criteo Crosses Atlantic, Acquires L.A.-Based DataPop
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 18, 2015
Paris-based retargeting firm Criteo announced Wednesday the acquisition of DataPop for ...
- Magnetic Moves Into Germany, Appoints Country Manager
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 12, 2015
Magnetic announced Thursday a move into Germany, appointing Neal Bruwer country manage ...
- 18 Search Trends For 2015
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 9, 2015
Merkle RKG details 18 trends for 2015, and tells us why ea ...
- Retailers Waste More Than Half Of Digital Budgets On Bot Traffic
MediaDailyNews, Laurie Sullivan - Friday, December 19, 2014
Suspicious Web traffic in the U.S. rose 36% sequentially in the thi ...
- Facebook Is Dropping Bing So It Can Turn Search Queries Into Better Targeted Ads
London Blog, Sean Hargrave - Tuesday, December 16, 2014
Keeping traffic within the four walls of Facebook seems less of ...
- The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
Real-Time Daily, Joe Mandese - Friday, December 5, 2014
Marketing, especially the frequently cutthroat world of retail, has always been ...
- Adventures In Attribution
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 28, 2014
Attribution is as inscrutable as it is necessary as the path ...
- Real-Time With AdRoll CTO Volonghi On RTB's Tech & Growing Data Pool
RTBlog, Tyler Loechner - Monday, November 17, 2014
Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, ...
- BBB's Online Privacy Watchdog Faults 5 Web Publishers
Online Media Daily, Wendy Davis - Wednesday, October 29, 2014
Five Web companies -- Answers Corporation, Best Buy, BuzzFeed, Go.com, and Ye ...
- Scanning Social Images Can Improve Search Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 29, 2014
Marketers stuck on using search targeting to determine consumer intent may wa ...
- Cross-Channel Marketing Lacks Maturity, Consistency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 27, 2014
Cross-channel marketing remains in its infancy, despite the adoption of multiple med ...
- Google: Colors Change With The Seasons
SearchBlog, Laurie Sullivan - Thursday, October 23, 2014
Weather data integrated into search campaigns has became a factor in t ...
- Understanding Affluent Clicks, Purchases, Research Decisions
SearchBlog, Laurie Sullivan - Tuesday, October 21, 2014
Affluent consumers research products and services weekly before making a purchase givi ...
- Google Adds Locations, Brands To Google Shopping Express Same-Day Service
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 14, 2014
Google has added more cities to its Google Shopping Express service, including Chicag ...
- Search Intent Data Behind The Selfie
SearchBlog, Laurie Sullivan - Wednesday, October 8, 2014
Selfies tell a lot about a person, but not necessarily what ma ...
- Quantcast Acquires Struq, Strengthens Ad Biz
MediaDailyNews, Mark Walsh - Wednesday, October 1, 2014
Quantcast, which is best known for its audience measurement service, has boug ...
- New Platform Will Link Customer Data Across Channels, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2014
Disparate enterprise systems and media channels that keep data in silos cou ...
- Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2014
Retargeting has been cited as one of the most powerful performance marketi ...
- Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 11, 2014
Google, Bing, Yahoo and other engines continue to search for ways ...
- How SEMPO Plans To Rebuild A Positive Reputation
SearchBlog, Laurie Sullivan - Friday, September 5, 2014
Mention the Search Engine Marketing Professional Organization among friends and colleagues, a ...
- Facebook Adds Targeting Based On Connection Speed
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 27, 2014
Facebook is expanding mobile targeting further by allowing marketers to tailor a ...
- Google Acquires Pixel-Reading Instagram App Jetpac
SearchBlog, Laurie Sullivan - Monday, August 18, 2014
It's one of those times when images tell a story more th ...
- Just For You: Dynamic Yield Delivers Personalized Sites
MAD, Larissa Faw - Tuesday, August 12, 2014
Dynamic Yield, an automated real-time content optimization engine, is launching a platfo ...
- Epicurious Taps Swirl In-Store Mobile Beacons
Mobile Marketing Daily, Erik Sass - Friday, August 8, 2014
Epicurious, Conde Nast's digital platform for all things food, has partnered wi ...
- Meet Purple Cloud Messaging Technology To Bridge Search, Physical Stores
SearchBlog, Laurie Sullivan - Wednesday, July 30, 2014
Purple Cloud, a mobile communications platform, uses several types of technology ...
- Would You Lease A Pair Of Mud Jeans For A Year?
SearchBlog, Laurie Sullivan - Friday, June 27, 2014
The Dutch company Mud Jeans set out to create a program bas ...
- iCrossing Rolls Out Real-Time SearchAi For Google AdWords Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 25, 2014
iCrossing became the first agency to pair search data with audience retargeti ...
- Back-To-School Timing, Tips For Social And Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, June 19, 2014
More than $3 of every $5 aimed at back-to-school clothes and suppli ...
- Why Google's Report Comparing Organic With Paid Search Fails
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 12, 2014
Andy Taylor suggests that Google's paid and organic search AdWords report mig ...
- Facebook Extends Ad Targeting To Web, App Use
Social Media & Marketing Daily, Mark Walsh - Thursday, June 12, 2014
Facebook is significantly expanding how it targets ads on the social netwo ...