- MyBuys Adds Geotargeting To Retargeting Platform
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
MyBuys, a personalized display and email retargeting firm, on Tuesday announced th ...
- Marin, Channel Factory Connect Paid Search With YouTube Video Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 10, 2014
Marin Software announced a partnership Tuesday with video distribution and data platfo ...
- Will Search + Social Yield Better Advertising Experience For All?
Social Media Insider, Catharine P. Taylor - Friday, June 6, 2014
As long-time readers of this column know, there are few things ...
- Marin Software Acquires Perfect Audience To Support Ad Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 2, 2014
Marin Software has acquired San Francisco-based Perfect Audience to support ad retargeti ...
- Magnetic Acquires Retargeting Startup Cognitive Match
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 28, 2014
Magnetic has acquired Cognitive Match for an undisclosed sum. Using rules-based log ...
- Marin Supports Google AdWords Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 14, 2014
Marin Software has begun to support Google AdWords Remarketing Lists for Sear ...
- The Better Mobile Conversion Search Strategy: App vs. Web Site
SearchBlog, Laurie Sullivan - Wednesday, May 7, 2014
Log in. Mobile apps drive branding, loyalty, retention, cross-channel and device measureme ...
- AdRoll Rolls With $70M Series C Funding
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 21, 2014
AdRoll has raised $70 million in a Series C investment round, wi ...
- Wake Up, Marketers - Consumer Trust In Brand Messages Waning
SearchBlog, Laurie Sullivan - Thursday, April 10, 2014
Just 22% of consumers trust emails from companies or brands, 13% tru ...
- Tax Season Searches Become Tell-All Whispers To Brands
SearchBlog, Laurie Sullivan - Tuesday, April 8, 2014
How-to searches related to tax preparation rose 37% since 2012, and th ...
- Mervis Retargeting - Diamond In The Rough
SearchBlog, Laurie Sullivan - Friday, April 4, 2014
Seventy-nine-year-old Mervis Diamond Importers uses site retargeting to connect with consumers looki ...
- Marin SEM Integrates Environmental, Economic Data Into Digital Marketing Campaigns
SearchBlog, Laurie Sullivan - Tuesday, April 1, 2014
Marin Software has developed technology that allows advertisers to integrate weather, televisio ...
- HP Showcases How AR Replaces Search @SXSW
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 10, 2014
Hewlett-Packard's Autonomy division Monday will make it easier for brands and agenci ...
- VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertise ...
- Oracle's BlueKai Acquisition Fills Gap In Advertising Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
Oracle has been strengthening its digital marketing arm for more than ...
- The Super Bowl Conundrum Of Tying TV Ads To The Web
SearchBlog, Laurie Sullivan - Thursday, February 13, 2014
Type in a URL or click on a link that takes y ...
- How Scion Turned Local Campaign Into Nationwide Co-Op Search Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
The latest Scion digital marketing campaign will drive online Web traffic fr ...
- Connected Cars Will Speak To Digital Out-of-Home And In-Home Networks
SearchBlog, Laurie Sullivan - Monday, February 10, 2014
I smile every time someone complains about online ad targeting, and thi ...
- Responsive Content - Audio, Text, Video, Images - Will Transform Online Marketing
SearchBlog, Laurie Sullivan - Thursday, February 6, 2014
Some may remember Verizon and other telecommunications companies rolling out platforms sever ...
- Magnetic Opens UK Office, Plans Further Expansion In Europe, Canada
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 31, 2014
Magnetic has opened its first international office in London and appointed Lu ...
- Google And Facebook: Analyzing What's Said (And Not) In Earnings Reports
SearchBlog, Laurie Sullivan - Friday, January 31, 2014
Analyzing sentiment has become second nature for online marketers prior to designi ...
- A Search For SEOP Spells Digital Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2014
What does SEOP.com want with the URL digitalmarketing.com? The company, which focus ...
- White House Working Group To Examine Big Data Use
SearchBlog, Laurie Sullivan - Friday, January 24, 2014
Some marketers argue that Big Data and the ability to build audien ...
- Rimm-Kaufman Group Could Have Become A Havas Search Agency
MAD, Laurie Sullivan - Friday, January 17, 2014
Havas Worldwide Digital nearly acquired the search agency Rimm-Kaufman Group prior ...
- When Search Retargeting Ties In Product Reviews
SearchBlog, Laurie Sullivan - Monday, January 20, 2014
"Cocos in Murrieta, California," my future mother-in-law typed into a Google sear ...
- Twitter Adds Targeting By Email Address, User IDs
Mobile Marketing Daily, Mark Walsh - Tuesday, January 14, 2014
Twitter has announced the ability for marketers to target ads more precise ...
- Linkify SDK Aims To Simplify Mobile Search
Mobile Marketing Daily, Laurie Sullivan - Friday, January 3, 2014
Japanese startup Studio Ousia has created a software development kit (SDK) f ...
- AgilOne Analyzes Online Shopping To Avoid Costly Product Returns
Online Media Daily, Laurie Sullivan - Tuesday, December 31, 2013
Product returns will become the most costly piece for brands and retaile ...
- Come Back Soon - Articles Remain In Your Cart
SearchBlog, Laurie Sullivan - Monday, December 2, 2013
My fiance spent about a month searching online for a desk a ...
- 3 Reasons Why Marketers Spend Too Much Money In Search Retargeting Without Seeing Results
SearchBlog, Laurie Sullivan - Wednesday, November 20, 2013
I've lived in the same home for nearly my entire adult lif ...