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18 Search Trends For 2015

Merkle RKG details 18 trends for 2015, and tells us why each one will become more important this year, compared with last. No. 4 on the list is creation of local landing pages. Research has shown that brands with crawlable local landing pages for each brick-and-mortar store are more likely to have more local search impressions in the results compared with those that do not.

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