Around the Net

Best Practices For Keyword Length For Smartphone Paid-Search Campaigns

Elliot Lant tells us that keyword length performance impacts smartphone paid-search strategies. Marketers often question the differences in how shorter queries perform versus longer queries. And with that data, what changes marketers can implement to improve performance in our accounts. Lant takes us through some of the processes and best practices that marketers need to consider.

Read the whole story at Rimm-Kaufman Group »

Next story loading loading..