- Google AI Overviews' Tail Grows Longer, Answers Multi-Intent Questions
MediaDailyNews, Laurie Sullivan - Friday, January 31, 2025
More than a quarter of search queries with eight or more wor ...
- Google Gives Advertisers A Little Bit Of Everything
MediaDailyNews, Laurie Sullivan - Thursday, January 23, 2025
Google's goal for advertisers in 2025 with Performance Max is to provi ...
- Google To Face UK Digital Antitrust Probe, First In 2025
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
It's difficult to determine whether regulatory boards in the U.S. and ...
- Reddit Pitches Brands With New Tools, AMA Ad Format
MediaDailyNews, Colin Kirkland - Tuesday, January 7, 2025
Reddit's new in-app tools include a "Trends" tab, third-party brand-safety controls v ...
- Pivoting To Performance KPI Management Draws On Data
Performance Marketing Insider, Laurie Sullivan - Friday, January 3, 2025
A pivot in thinking took a Seoul-based company in another direction wi ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- Reddit Keyword Targeting Standouts
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 12, 2024
Reddit has experienced revenue spikes in the past quarter, driven less ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- Reddit AI-Driven Keyword Ad Targeting Follows Conversations
Performance Marketing Insider, Laurie Sullivan - Friday, October 11, 2024
The company released a Keyword Targeting feature on Friday that seems ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
TikTok has come for Google's ad business at its most vulnerable ti ...
- Perplexity In Talks With Brands To Change AI Search Advertising
MediaDailyNews, Laurie Sullivan - Monday, September 23, 2024
Perplexity, which has been planning an ad model tied to its AI-power ...
- What Higher Clicks, Impressions In Q2 Means For Q3 2024
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2024
While advertisers are in a period of rising ad prices, that cou ...
- Partnership Secures Brand Safety, Opens Blocked Keyword Lists For Politics, News
MediaDailyNews, Laurie Sullivan - Friday, July 5, 2024
Channel Factory and Ad Fontes Media created a partnership to ensure advertise ...
- IAS Increases Ad Transparency Ahead Of Cannes
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the do ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
MediaDailyNews, Laurie Sullivan - Monday, January 29, 2024
It's been a difficult transition away from Google Chrome browser cookies f ...
- Ad Shows Marketers How To Redefine Success
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
An ad campaign launched Monday from Semrush redefines success and shows markete ...
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
BrightEdge data shows the impact of Google's Search Generative Experience supported ...
- Antisemitic Search Queries Rise 'Massively'
MediaDailyNews, Laurie Sullivan - Thursday, December 28, 2023
Mordy Oberstein, head of the SEO brand at Israeli software company Wi ...
- Google To Block Location Data Mining In Maps
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Privacy concerns and the potential for geofence warrants prompted Google to wo ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- A Mobile App And Keyboard Will Analyze Use And Behavior
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Tappa, a mobile keyboard provider, will introduce an "insights platform" in 20 ...
- Microsoft Bing: Verbs Matter More In AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- Threads Tests Keyword Search
MediaDailyNews, Colin Kirkland - Friday, September 1, 2023
Threads has officially begun testing keyword search on the app with use ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- TikTok Search Ads Come With A Caveat
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...