- What Higher Clicks, Impressions In Q2 Means For Q3 2024
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2024
While advertisers are in a period of rising ad prices, that cou ...
- Partnership Secures Brand Safety, Opens Blocked Keyword Lists For Politics, News
MediaDailyNews, Laurie Sullivan - Friday, July 5, 2024
Channel Factory and Ad Fontes Media created a partnership to ensure advertise ...
- IAS Increases Ad Transparency Ahead Of Cannes
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the do ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
MediaDailyNews, Laurie Sullivan - Monday, January 29, 2024
It's been a difficult transition away from Google Chrome browser cookies f ...
- Ad Shows Marketers How To Redefine Success
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
An ad campaign launched Monday from Semrush redefines success and shows markete ...
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
BrightEdge data shows the impact of Google's Search Generative Experience supported ...
- Antisemitic Search Queries Rise 'Massively'
MediaDailyNews, Laurie Sullivan - Thursday, December 28, 2023
Mordy Oberstein, head of the SEO brand at Israeli software company Wi ...
- Google To Block Location Data Mining In Maps
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Privacy concerns and the potential for geofence warrants prompted Google to wo ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- A Mobile App And Keyboard Will Analyze Use And Behavior
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Tappa, a mobile keyboard provider, will introduce an "insights platform" in 20 ...
- Microsoft Bing: Verbs Matter More In AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- Threads Tests Keyword Search
MediaDailyNews, Colin Kirkland - Friday, September 1, 2023
Threads has officially begun testing keyword search on the app with use ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- TikTok Search Ads Come With A Caveat
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- Google TW-BERT Demonstrates Improvements On Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 7, 2023
A Google research paper on TW-BERT describes how a new framework improv ...
- ChatGPT Analysis Sheds New Light Into People's Behavior, Intent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2023
How people craft prompts to get more information from ChatGPT ranges fr ...
- YouTube Testing Search Hyperlinks In Comments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
YouTube plans to test a feature, hyperlinked keywords, for comments on t ...
- AI Data Scraping Prompts Musk To Put Limits On Twitter Reads
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 2, 2023
Elon Musk has placed limits on the number of posts users cou ...
- Google: Thin Content Does Not Mean Less Words In Copy
Performance Marketing Insider, Laurie Sullivan - Friday, June 23, 2023
The best word count needed to succeed in Google Search "doesn't exist ...
- What AI Means To SEO, Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Brands can expect more targeted ads closer to the point of sa ...
- Appeals Court Weighs Battle Over Search Ads
Digital News Daily, Wendy Davis - Friday, June 9, 2023
1-800 Contacts on Friday asked a court to revive a lawsuit accusi ...
- Reddit Contextual Keyword Targeting And Product Ads Launch
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Reddit on Friday introduced two Reddit ad solutions aimed at supporting advertise ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- BENlabs Introduces AI Features Based On Unstructured Video Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
BENlabs, an entertainment AI company, Wednesday will announce two AI-powered features ...
- Digital Media Entrepreneur Creates Search, Measurement Podcast Company
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2023
Tree Goat Media, which uses AI and machine learning to identify momen ...