- Jungle Scout Debuts AI Service For Amazon Sellers
Email Marketing Daily, Ray Schultz - Friday, March 17, 2023
Users can generate listing copy, including titles and descriptions, Jungle Scout s ...
- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Inside Performance, Laurie Sullivan - Wednesday, March 15, 2023
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- Google Ads: How Much Companies Spend
Inside Performance, Laurie Sullivan - Friday, March 10, 2023
Go Fish Digital during the past years has worked with many softwa ...
- Fifty-Eight Percent Of Enterprise Marketers Plan To Use AI For SEO, Study Finds
Inside Performance, Laurie Sullivan - Thursday, March 2, 2023
Among enterprise marketers, some 58% plan to use AI for SEO a ...
- NP Digital Integrates ChatGPT Tech Into Products To Automatically Write, Optimize Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 15, 2023
NP Digital has integrated paid search data into its Answer The Publ ...
- Warby Parker Urges Court To Reject Bid To Revive Battle Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, February 8, 2023
Warby Parker is urging a court to reject 1-800 Contacts' request ...
- Adthena Pivots Roadmap To Match Brands' Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
Adthena has introduced several technologies, including one designed to automate when ...
- BrightEdge Already Uses Some Components Of GPT In Its Platform Autopilot
Inside Performance, Laurie Sullivan - Monday, January 30, 2023
"ChatGPT is bringing AI to the consumer," says BrightEdge CEO Jim Y ...
- Google Releases Tactics For Account-Level Negative Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
Creating a list of negative keywords allows marketers to block ads fr ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
The ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- AI For Creative Optimization Sees 800% Improvement On ROAS, Company Reports
Inside Performance, Laurie Sullivan - Thursday, January 26, 2023
Albert AI developers aimed to prove the company's technology can improve creati ...
- How 2022 Trends Will Affect 2023 Advertising
Inside Performance, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- Advertisers Reacting To Google Update For Removing Redundant Keywords
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 9, 2023
Google updated one of its auto-applied recommendations policies, and advertisers are n ...
- Twitter To Add Advertising Controls Based On Keywords
Digital News Daily, Karlene Lukovitz - Friday, December 9, 2022
The platform will also reportedly introduce another revamp of its Twitter Bl ...
- What Shoppers Are Thinking About As Holiday Season Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 23, 2022
Data from Sprout Social shows search queries included mentions of the holid ...
- Keyword Targeting Offers New Ad Tool To Reach Podcast Listeners
MAD, Fern Siegel - Tuesday, November 15, 2022
The new feature allows advertisers to enhance targeting, reduce waste and provi ...
- TikTok Announces New User Safety Requirements For Livestreaming
Digital News Daily, Colin Kirkland - Monday, October 17, 2022
TikTok has announced safety updates to its livestreaming feature, TikTok LIVE ...
- Google Changes Search Ads Design On Mobile, Desktop Tests To Follow
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
The company has been testing this process for more than a ye ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- TikTok Increases Character Count In Posts - What This Means For Search And Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
The impact reaches far beyond TikTok's search-engine capabilities, and means it c ...
- Decentralized Search Engine Presearch Launches $1M Advertising Grant Program
Inside Performance, Laurie Sullivan - Monday, September 12, 2022
Presearch wants to perfect a decentralized approach to building a better sear ...
- BrightEdge Data Identifies Search And Optimization Patterns For Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
As brands grab real estate and keyword rankings in organic search, BrightEd ...
- Roe V. Wade Decision To Change The Way Marketers Advertise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
The overturning of Roe v. Wade may prompt people to move aw ...
- Google's Optimization Score: Applying 10 Recommendations Changes Results, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
Fluency ran tests to determine whether improving the Google Optimization Scores us ...
- Twitter Working On 'Search Subscribe' Keyword Alert Feature
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2022
Twitter is preparing a feature that will allow users to receive notificatio ...
- NP Digital Acquires Keyword Tool AnswerThePublic To Give Marketers Visual View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2022
The product, AnswerThePublic, will be integrated into NP Digital's UberSuggest to gi ...
- Vimeo Changes How Videos Are Optimized For Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Vimeo developed a way to increase the ability for searches to discov ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Inside Performance, Laurie Sullivan - Wednesday, May 4, 2022
Bryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Site Search Fixes To Reduce Massive Ecommerce Returns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Common search problems fueling rapid growth in returns for retailers -- specifical ...
- Semrush Data Identifies Nuances In Number Of Keywords Per Search
Inside Performance, Laurie Sullivan - Thursday, April 7, 2022
In a study, Semrush found 51% of searches contained between one a ...