- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- A Mobile App And Keyboard Will Analyze Use And Behavior
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Tappa, a mobile keyboard provider, will introduce an "insights platform" in 20 ...
- Microsoft Bing: Verbs Matter More In AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- Threads Tests Keyword Search
MediaDailyNews, Colin Kirkland - Friday, September 1, 2023
Threads has officially begun testing keyword search on the app with use ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- TikTok Search Ads Come With A Caveat
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- Google TW-BERT Demonstrates Improvements On Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 7, 2023
A Google research paper on TW-BERT describes how a new framework improv ...
- ChatGPT Analysis Sheds New Light Into People's Behavior, Intent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2023
How people craft prompts to get more information from ChatGPT ranges fr ...
- YouTube Testing Search Hyperlinks In Comments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
YouTube plans to test a feature, hyperlinked keywords, for comments on t ...
- AI Data Scraping Prompts Musk To Put Limits On Twitter Reads
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 2, 2023
Elon Musk has placed limits on the number of posts users cou ...
- Google: Thin Content Does Not Mean Less Words In Copy
Performance Marketing Insider, Laurie Sullivan - Friday, June 23, 2023
The best word count needed to succeed in Google Search "doesn't exist ...
- What AI Means To SEO, Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Brands can expect more targeted ads closer to the point of sa ...
- Appeals Court Weighs Battle Over Search Ads
Digital News Daily, Wendy Davis - Friday, June 9, 2023
1-800 Contacts on Friday asked a court to revive a lawsuit accusi ...
- Reddit Contextual Keyword Targeting And Product Ads Launch
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Reddit on Friday introduced two Reddit ad solutions aimed at supporting advertise ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- BENlabs Introduces AI Features Based On Unstructured Video Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
BENlabs, an entertainment AI company, Wednesday will announce two AI-powered features ...
- Digital Media Entrepreneur Creates Search, Measurement Podcast Company
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2023
Tree Goat Media, which uses AI and machine learning to identify momen ...
- Animal Rights Activists Lose Fight With NIH Over Social Media Comments
Digital News Daily, Wendy Davis - Wednesday, April 5, 2023
The government did not violate the First Amendment by blocking comments ...
- Jungle Scout Debuts AI Service For Amazon Sellers
Email Marketing Daily, Ray Schultz - Friday, March 17, 2023
Users can generate listing copy, including titles and descriptions, Jungle Scout s ...
- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 15, 2023
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- Google Ads: How Much Companies Spend
Performance Marketing Insider, Laurie Sullivan - Friday, March 10, 2023
Go Fish Digital during the past years has worked with many softwa ...
- Fifty-Eight Percent Of Enterprise Marketers Plan To Use AI For SEO, Study Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, March 2, 2023
Among enterprise marketers, some 58% plan to use AI for SEO a ...
- NP Digital Integrates ChatGPT Tech Into Products To Automatically Write, Optimize Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 15, 2023
NP Digital has integrated paid search data into its Answer The Publ ...
- Warby Parker Urges Court To Reject Bid To Revive Battle Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, February 8, 2023
Warby Parker is urging a court to reject 1-800 Contacts' request ...
- Adthena Pivots Roadmap To Match Brands' Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
Adthena has introduced several technologies, including one designed to automate when ...
- BrightEdge Already Uses Some Components Of GPT In Its Platform Autopilot
Performance Marketing Insider, Laurie Sullivan - Monday, January 30, 2023
"ChatGPT is bringing AI to the consumer," says BrightEdge CEO Jim Y ...