- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Visably Details How To Measure Brand Performance In Search With These Metrics
Search & Performance Insider, Laurie Sullivan - Friday, March 18, 2022
Customers are more likely to learn about a brand and make ...
- Semrush Acquires Company With Expertise Supporting Sales Organizations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 2, 2022
Semrush on Wednesday said it would acquire Kompyte, a technology company driv ...
- Or: How Putin Learned To Stop Worrying And Love The Bomb
Red, White & Blog, Joe Mandese - Friday, February 25, 2022
Type "Putin," "Ukraine," "nuclear" and "threat" into Google News and you'll g ...
- Google Launches Related Search For Content Pages
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 15, 2022
Google launched related search for content pages, a new AdSense for Search feature th ...
- Walmart Search Brand Amplifier Growing In Importance For Advertisers, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Walmart advertisers flocked to Sponsored Products on the retailer's site in ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Search & Performance Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Google Paper Identifies Technology To Confirm Attributable Sources
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
Attributing search results to source documents could help verify the accuracy ...
- NFTs Boom In 2022, Fill A Void For Brands Looking To Connect With Consumers
Search & Performance Insider, Laurie Sullivan - Wednesday, December 29, 2021
Non-fungible tokens -- digitally reproducible photos, videos, and audio -- will fi ...
- Search.io Rebranded From Sajari, Launches Ecommerce Search Platform Based On New Algorithm
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The company has overhauled the brand's look and feel and has launch ...
- Yext 'Season Of Search' Holiday Jingle Spotlights Customer Service, AI Search Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The video showcases the "awful" experience that outdated keyword search creates f ...
- Advertisers Using More Holiday-Related Keywords In Ads
Search & Performance Insider, Laurie Sullivan - Thursday, December 9, 2021
Brands are running more holiday ads this year, according to SaaS platfo ...
- Google Searches Reveal How People Think In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
For marketers that want to know the mindset of people worldwide, wh ...
- Warby Parker Urges Judge To Toss 1-800 Contacts' Lawsuit Over Search Ads
Digital News Daily, Wendy Davis - Monday, December 6, 2021
"While 1-800 Contacts resents that Warby Parker is competing with it onli ...
- Google To Start Transitioning Some Ad Campaign Types To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Google on Tuesday announced the general availability of "Performance Max," giving advertise ...
- Warby Parker Blasts 1-800 Contacts For Suing Over Search Ads
Digital News Daily, Wendy Davis - Monday, November 1, 2021
Eyewear company Warby Parker is telling a federal judge that 1-800 Contact ...
- Are You A Word Person? Google Has Something For You
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 22, 2021
Google introduced a feature to expand the vocabulary for those using i ...
- Pinterest Broad-Term Travel Searches Up, Branded Down
Search & Performance Insider, Laurie Sullivan - Friday, October 15, 2021
Total searches on Pinterest related to travel rose 19% in 2021, compar ...
- Google Ads Pushes 'Phrase' Or 'Broad' Matches Vs. Simple Keywords
Search & Performance Insider, Laurie Sullivan - Friday, September 24, 2021
Google is taking steps to improve the predictability of how keywords matc ...
- eBay Promoted Listings Advanced Becomes Available To All Advertisers
Search & Performance Insider, Laurie Sullivan - Wednesday, September 22, 2021
The cost-per-click model gives sellers access to promote their listings in t ...
- Analysts Track Search Trends As Summer Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Baird Equity Research is tracking search trends as students go back ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Search & Performance Insider, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digit ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- How Loyal Are Your Customers?
Search & Performance Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- Knowing Why, Where, And How To Turn Search Rank To Revenue
Search & Performance Marketing Daily, Jim Yu - Wednesday, August 25, 2021
SEO is not one size fits all. What works for one keywo ...
- 1-800 Contacts Sues Warby Parker Over Search Advertising
Digital News Daily, Wendy Davis - Friday, August 20, 2021
"Instead of independently developing its own brand awareness related to the onli ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Search & Performance Insider, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a sui ...
- TikTok Live Expands With Discovery, 200-Keyword Filter Feature
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Features including the ability to go live with co-hosts, hold Q&As a ...