- Yext 'Season Of Search' Holiday Jingle Spotlights Customer Service, AI Search Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The video showcases the "awful" experience that outdated keyword search creates f ...
- Advertisers Using More Holiday-Related Keywords In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, December 9, 2021
Brands are running more holiday ads this year, according to SaaS platfo ...
- Google Searches Reveal How People Think In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
For marketers that want to know the mindset of people worldwide, wh ...
- Warby Parker Urges Judge To Toss 1-800 Contacts' Lawsuit Over Search Ads
Digital News Daily, Wendy Davis - Monday, December 6, 2021
"While 1-800 Contacts resents that Warby Parker is competing with it onli ...
- Google To Start Transitioning Some Ad Campaign Types To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Google on Tuesday announced the general availability of "Performance Max," giving advertise ...
- Warby Parker Blasts 1-800 Contacts For Suing Over Search Ads
Digital News Daily, Wendy Davis - Monday, November 1, 2021
Eyewear company Warby Parker is telling a federal judge that 1-800 Contact ...
- Are You A Word Person? Google Has Something For You
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 22, 2021
Google introduced a feature to expand the vocabulary for those using i ...
- Pinterest Broad-Term Travel Searches Up, Branded Down
Performance Marketing Insider, Laurie Sullivan - Friday, October 15, 2021
Total searches on Pinterest related to travel rose 19% in 2021, compar ...
- Google Ads Pushes 'Phrase' Or 'Broad' Matches Vs. Simple Keywords
Performance Marketing Insider, Laurie Sullivan - Friday, September 24, 2021
Google is taking steps to improve the predictability of how keywords matc ...
- eBay Promoted Listings Advanced Becomes Available To All Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 22, 2021
The cost-per-click model gives sellers access to promote their listings in t ...
- Analysts Track Search Trends As Summer Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Baird Equity Research is tracking search trends as students go back ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Performance Marketing Insider, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digit ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- How Loyal Are Your Customers?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- Knowing Why, Where, And How To Turn Search Rank To Revenue
Search & Performance Marketing Daily, Jim Yu - Wednesday, August 25, 2021
SEO is not one size fits all. What works for one keywo ...
- 1-800 Contacts Sues Warby Parker Over Search Advertising
Digital News Daily, Wendy Davis - Friday, August 20, 2021
"Instead of independently developing its own brand awareness related to the onli ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a sui ...
- TikTok Live Expands With Discovery, 200-Keyword Filter Feature
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Features including the ability to go live with co-hosts, hold Q&As a ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers ...
- Centro Automates Recommendations For First-Party Data Contextual Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 12, 2021
Centro this week plans to release what it calls a privacy-friendly, cookiele ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Performance Marketing Insider, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listi ...
- Google Search Lists Most Misspelled Words
Performance Marketing Insider, Laurie Sullivan - Friday, June 18, 2021
Google often releases the most searched-for words. Now a published list contai ...
- Machine-Learning Automation For Creative Comes To SMBs, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Pencil, backed by several influential investors, has launched a platform that lear ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand Safety
Search & Performance Marketing Daily, Omri Argaman - Monday, May 24, 2021
Given the trends of the last 18 months, it's unlikely that t ...
- Yext Runs First TV Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Yext began running a 1990s-themed integrated marketing campaign earlier this week ...
- Microsoft Search Volume Identifies Post-Pandemic Trends
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 10, 2021
Microsoft Advertising released data Monday intended to clear up misconceptions about keywor ...
- Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empath ...
- A Cookie-less Future: How Marketers Can Prepare
Search & Performance Marketing Daily, Eric Facas - Tuesday, April 27, 2021
Although cookies play a fundamental role in the usability of the Interne ...