- Google's 'People Also Ask' Feature Grows In Importance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
Knowing the question words that trigger Google's 'People Also Ask' feature h ...
- Why SEO-Driven Curbside Pickup Will Be Holiday's Secret Sauce
Search & Performance Marketing Daily, Jason White - Tuesday, September 29, 2020
Two primary headwinds will impact performance -- localized community COVID-19 outbreaks a ...
- 3 Ways To Use Emotional Indicators In Keyword Research
Search & Performance Marketing Daily, Bailey Chancellor - Tuesday, September 22, 2020
Do marketers really know how their target audience feels about their product ...
- Google Gender Bias Changing Retail Search Results
Search & Performance Insider, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywor ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and d ...
- Incoming Traffic, Website Turmoil During COVID-19 In First Half Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Out-of-stock items and hoarding of products challenged retailers and brands in first-ha ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To Marketing
Data & Programmatic Insider, Laurie Sullivan - Monday, August 3, 2020
Research Measurement Technologies and Semasio are announcing technology that understands peoples' motivatio ...
- Moz Connects Search Analytics To Google Data Studio
Search & Performance Insider, Laurie Sullivan - Wednesday, July 29, 2020
Moz, which supports SEO, on Wednesday announced the release of a produ ...
- Fastbase Offers Lead-Generation Targeting Tool
Email Marketing Daily, Ray Schultz - Tuesday, July 28, 2020
A lead-generation tool from Fastbase can provide prospect names for email marketi ...
- Lack Of Gender Keywords Changing Google Results
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Some retailers have removed non-gender versions of web pages that display the ...
- Will Media Buyers Heed Vice's Plea About Racial Blocklisting?
Publishing Insider, - Friday, June 26, 2020
Vice Media called attention to more "blocklisting" - as the focus shif ...
- Vice Media Group Calls For Reform Of Advertising Keyword 'Blocklists'
Television News Daily, Wayne Friedman - Wednesday, June 24, 2020
Vice said news content related to George Floyd and related protests h ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing pa ...
- Publishers Talk Strategy Around Pandemic Crisis
Show Daily, Nina Lentini - Friday, June 12, 2020
Nick Johnson, Vice President and Head of Advertising at McClatchy, said t ...
- Language Influences Search Behavior Among Hispanic, Asian Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The key is to use 80% non-brand terms vs. 20% brand ter ...
- D2C Brand Public Goods Tests Advertising Rules Around COVID-19
Digital News Daily, Laurie Sullivan - Friday, May 29, 2020
In response to price gouging, some publishers such as Google and Facebo ...
- Interesting Keywords, Terms Emerging From COVID-19 Search Queries
Search & Performance Insider, Laurie Sullivan - Monday, June 1, 2020
Amid the typical COVID-19 searches on Healthline.com and MSN Health, marketers fi ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not findi ...
- Court Won't Reinstate Karate School Owner's Class-Action Against Google
Digital News Daily, Wendy Davis - Tuesday, May 26, 2020
A karate school owner who advertised on Google can't proceed with ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoi ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-sear ...
- WSJ Identifies Thousands Of Links On Google That Vanished
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 15, 2020
A copyright claim citing a 1998 law led Google to make unfavorab ...
- How Much Did The Cost Per Click Fall In April?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 7, 2020
As brands buy search advertising, some marketers are asking when is t ...
- How Brands Can #BackNotBlock Publishers
London Blog, Jessica King - Friday, May 1, 2020
Would you really not want your brand name appearing next to ...
- Auto Brand Searches Rise For 'Near Me' And Search Terms 'Leases,' 'Cheap' And 'Recession'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Auto industry queries continue to rise, even during the pandemic. Search volu ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the fir ...
- Websites Shouldn't Rank Higher In Organic Search At Expense Of Customers
Search & Performance Insider, Laurie Sullivan - Tuesday, April 14, 2020
More than one in three small businesses -- at 37%, down fr ...
- How Publishers Can Avoid Keyword Blocking
Publishing Insider, - Monday, April 6, 2020
Publishers face difficulties when media buyers block ads from appearing next ...
- Customer Journey, Search Terms Take New Direction With COVID-19 -- Are Brands Ready?
Search & Performance Insider, Laurie Sullivan - Monday, April 6, 2020
"The entire customer journey is changing" as new search terms and strategi ...
- Keyword Blacklists Make Mass COVID-19 Attention Hard To Monetise
London Blog, Sean Hargrave - Thursday, April 2, 2020
Expect news organisations to furlough staff as ad blacklists mean they cann ...