Four Seasons Aggressive SEM Campaign Pays Off

April 9, 2021

How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementality to channels like SEO and direct for each hotel?

Very strategically.

Traditionally, the luxury hotel chain’s media budgets were fixed …

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Four Seasons Aggressive SEM Campaign Pays Off

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