- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- Searchmetrics Appoints Global CMO, Identifying Shift In Company Direction
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2020
Doug Bell is helping to lead Searchmetrics into machine learning and de ...
- Paid Search Association Created By Experts To Focus On Industry
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
A group of industry veterans have joined to create The Paid Sear ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Inside Performance, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
- Finance Search Market Data Uncovers Hidden Outperformers
Inside Performance, Laurie Sullivan - Thursday, August 1, 2019
About 41% of marketing executives have never tracked how their competitors perfo ...
- Thousands Of Amazon Employees Ask Jeff Bezos To Take Action On Climate Change
Digital News Daily, Laurie Sullivan - Wednesday, April 10, 2019
About 3,500 Amazon employees signed the petition asking CEO Jeff Bezos ...
- Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 14, 2019
The platform enables marketers to run search engine marketing campaigns from o ...
- Report Finds Industry Salaries Well Into Six Figures
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Mondo, a staffing agency specializing in tech and digital marketing talent, ...
- Elite SEM CEO Zach Morrison Readies Agency To Take Next Step
Inside Performance, Laurie Sullivan - Friday, January 18, 2019
Morrison's move to CEO means Elite SEM will "reinvent the meaning ...
- Search Tops Digital Media Buys For Large Local Advertisers
Inside Performance, Laurie Sullivan - Monday, December 17, 2018
Search engine marketing ranked No. 7 on the entire list, but fir ...
- Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 15, 2018
Search engine marketing came in at No. 2 in an ANA surve ...
- Elite SEM's Acquisition Of Email Aptitude Creates Full-Service Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 13, 2018
Forest Bronzan, founding CEO, Email Aptitude, will become evp-CRM/email marketing, Elite S ...
- Search Shows Real Estate Sales Rising, Along With Vacant Land Purchases
Inside Performance, Laurie Sullivan - Wednesday, March 7, 2018
In data released this week, Hitwise shows that nearly every major purcha ...
- More Proof Advertisers Investing Less In Desktop
Digital News Daily, Laurie Sullivan - Thursday, September 14, 2017
Every third advertiser belongs to the Internet and Telecom industry, based ...
- Amazon, Walmart Give A Lift To Marketers Optimizing For Non-Branded Search Terms
Inside Performance, Laurie Sullivan - Thursday, August 24, 2017
Brand marketers who understand how consumers search for their products on marketplac ...
- Consumer Behavior Influences Search Ranking Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2017
User behavior signals, such as time on site, pages per session a ...
- Google Estimates More Than 130 Trillion Web Pages
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2016
Search marketers are up against some difficult times as they try ...
- LoveBook: Organic + Paid Search = 28% Increase In Site Traffic
SearchBlog, Laurie Sullivan - Tuesday, November 15, 2016
Chris Sonjeow, co-founder and CMO of LoveBook, said the company has se ...
- Put A Little Bing In Your Buy
Search & Performance Marketing Daily, Patrick Hayden - Wednesday, November 9, 2016
For obvious reasons, Google is the first name in search. It h ...
- Google Focuses On Mobile-First Indexing, Adds News Fact-Check Tag
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2016
Google's shift toward mobile-first indexing, which the company hinted at last yea ...
- Google Sues Search Engine Marketing Firm For False Advertising
Daily Online Examiner, Wendy Davis - Thursday, September 17, 2015
Google has sued the search engine marketing and optimization company Local Lighthou ...
- Google Search Serving Up 'Popular Times'
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 28, 2015
Google Search now helps searchers determine the best time to visit ...
- SEMs, Don't Get Left Behind!
Inside Performance, David Rodnitzky - Monday, March 2, 2015
SEM superstars are in great demand these days, and likely will contin ...
- Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
MAD, Steve McClellan - Thursday, January 29, 2015
The consumer goods giant conducted a separate review for SEO and S ...
- Digital Media M&A Predicted To Pick Up Steam In 2015
Online Media Daily, Laurie Sullivan - Friday, January 2, 2015
Merger & acquisition deal values in digital media, information & technology ro ...
- Five SEM Lessons From The Top 10 Searches Of 2014
Inside Performance, Aaron Goldman - Wednesday, December 17, 2014
Google just released its "Year In Search" review that looks at t ...
- Connexity Rolls Out Search Services To Drive Targeting Through Shopper Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Connexity has begun rolling out a media agency within the company. T ...
- Diversification Or Di-worse-ification?
Inside Performance, David Rodnitzky - Monday, December 1, 2014
There is a school of thought in the SEM world that believ ...
- Somebody's Gonna Be An SEM Leader -- Might As Well Be You
Inside Performance, David Rodnitzky - Tuesday, September 9, 2014
A few years ago, the California Lottery ran a great advertising campai ...