- SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
MediaDailyNews, Laurie Sullivan - Wednesday, September 11, 2024
AI marketing assistant is the fastest-growing job in marketing, with a project ...
- Agency PMG Integrates Its Platform With OpenAI API
Performance Marketing Insider, Laurie Sullivan - Thursday, April 27, 2023
PMG has integrated its technology platform Alli with OpenAI's generative AI A ...
- Orange142 Extends Its 25-Year Relationship With Pigeon Forge Department Of Tourism
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
The latest agreement builds on Orange142's nearly 25-year relationship with Pigeon Forg ...
- Kids Are Biggest Influencers To Parents, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Merkle, a data-driven tech company owned by Dentsu, has released its 20 ...
- Kubota Tractor Names Goodway Group Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
Goodway Group will serve as Kubota's main digital strategy partner across corpora ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resor ...
- Jumpshot Vet Eli Goodman Cofounds Datos, Challenge Is Sourcing New Data Sets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
Datos' main data solutions are being used by a select group ...
- Google Starting To Meet Consumer Demand For Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
"We've now seen a few quarters straight where organic click traffic ros ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- Searchmetrics Appoints Global CMO, Identifying Shift In Company Direction
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2020
Doug Bell is helping to lead Searchmetrics into machine learning and de ...
- Paid Search Association Created By Experts To Focus On Industry
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
A group of industry veterans have joined to create The Paid Sear ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
- Finance Search Market Data Uncovers Hidden Outperformers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 1, 2019
About 41% of marketing executives have never tracked how their competitors perfo ...
- Thousands Of Amazon Employees Ask Jeff Bezos To Take Action On Climate Change
Digital News Daily, Laurie Sullivan - Wednesday, April 10, 2019
About 3,500 Amazon employees signed the petition asking CEO Jeff Bezos ...
- Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 14, 2019
The platform enables marketers to run search engine marketing campaigns from o ...
- Report Finds Industry Salaries Well Into Six Figures
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Mondo, a staffing agency specializing in tech and digital marketing talent, ...
- Elite SEM CEO Zach Morrison Readies Agency To Take Next Step
Performance Marketing Insider, Laurie Sullivan - Friday, January 18, 2019
Morrison's move to CEO means Elite SEM will "reinvent the meaning ...
- Search Tops Digital Media Buys For Large Local Advertisers
Performance Marketing Insider, Laurie Sullivan - Monday, December 17, 2018
Search engine marketing ranked No. 7 on the entire list, but fir ...
- Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 15, 2018
Search engine marketing came in at No. 2 in an ANA surve ...
- Elite SEM's Acquisition Of Email Aptitude Creates Full-Service Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 13, 2018
Forest Bronzan, founding CEO, Email Aptitude, will become evp-CRM/email marketing, Elite S ...
- Search Shows Real Estate Sales Rising, Along With Vacant Land Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 7, 2018
In data released this week, Hitwise shows that nearly every major purcha ...
- More Proof Advertisers Investing Less In Desktop
Digital News Daily, Laurie Sullivan - Thursday, September 14, 2017
Every third advertiser belongs to the Internet and Telecom industry, based ...
- Amazon, Walmart Give A Lift To Marketers Optimizing For Non-Branded Search Terms
Performance Marketing Insider, Laurie Sullivan - Thursday, August 24, 2017
Brand marketers who understand how consumers search for their products on marketplac ...
- Consumer Behavior Influences Search Ranking Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2017
User behavior signals, such as time on site, pages per session a ...
- Google Estimates More Than 130 Trillion Web Pages
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2016
Search marketers are up against some difficult times as they try ...
- LoveBook: Organic + Paid Search = 28% Increase In Site Traffic
SearchBlog, Laurie Sullivan - Tuesday, November 15, 2016
Chris Sonjeow, co-founder and CMO of LoveBook, said the company has se ...
- Put A Little Bing In Your Buy
Search & Performance Marketing Daily, Patrick Hayden - Wednesday, November 9, 2016
For obvious reasons, Google is the first name in search. It h ...
- Google Focuses On Mobile-First Indexing, Adds News Fact-Check Tag
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2016
Google's shift toward mobile-first indexing, which the company hinted at last yea ...
- Google Sues Search Engine Marketing Firm For False Advertising
Daily Online Examiner, Wendy Davis - Thursday, September 17, 2015
Google has sued the search engine marketing and optimization company Local Lighthou ...