Avocados From Mexico Wins Super Bowl With 5 Pillars

  • September 17, 2019

The Challenge

Avocados from Mexico, a marketing firm that builds brand equity, wanted to build a brand in a brand-less category.

The Execution

It hired Ivonne Kinser as head of digital marketing in 2014 because she had no experience in the category, and it wanted fresh ideas. She came up …

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