- Readyverse Is 'Open' For Business, Unveils First Metaverse Game
MediaDailyNews, Colin Kirkland - Monday, March 11, 2024
Debuted at the South by Southwest festival Monday, the battle royale ga ...
- Le Truc, Human Rights Foundation Team Up For SXSW Installation
Mediapsssst, Richard Whitman - Monday, March 13, 2023
It's called "Discounted Lives" and is designed to draw awareness to t ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW Experience
Digital News Daily, Colin Kirkland - Monday, March 6, 2023
To bridge the gap between the virtual and physical world, The Pl ...
- Why Wisp's OOH SXSW Creative Is Out-Of-The-Box, Too
Marketing Daily, Sarah Mahoney - Monday, February 27, 2023
The brand is breaking new creative advocating for women's sexual autonomy ...
- Instagram Looks To Move Into NFTs
Digital News Daily, Colin Kirkland - Wednesday, March 16, 2022
At South by Southwest on Tuesday, Meta CEO Mark Zuckerberg announced th ...
- HBO Max To Use ML-Driven Interactive Experience To Showcase Library, New Flick, During SXSW
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Dubbed Orbit, the tech uses facial movements and voice prompts to all ...
- SXSW: Between A Rock And Hard Place
Mediapsssst, Richard Whitman - Friday, March 6, 2020
Major companies have been pulling out left and right -- citing t ...
- Tech Giants Exit SXSW, Cite Coronavirus Fears
Digital News Daily, Gavin O'Malley - Tuesday, March 3, 2020
Facebook and Twitter have decided not to attend the combined tech conferen ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
- Electric Scooters Are The Perfect Personification Of SXSW Attendees
MediaDailyNews, Jeff Tan - Monday, March 18, 2019
The mainstream adoption of electric scooters couldn't have occurred 10 years ag ...
- Huge Showcases Text-Driven Tampon Dispenser At SXSW
MAD, Larissa Faw - Monday, March 11, 2019
The device invites women to text their need for a tampon, eliminati ...
- Politics And BBQ in Austin
Media Insider, Steven Rosenbaum - Monday, March 11, 2019
I go to SXSW to do some on-the-ground trend-spotting. This year t ...
- Prime Video's Big SXSW Activation
Mediapsssst, Richard Whitman - Wednesday, February 20, 2019
The Amazon service is staging an activation to promote its new sh ...
- Giant Spoon Will Get SXSW Attendees To Literally Bleed For HBO
MediaDailyNews, Joe Mandese - Tuesday, February 19, 2019
As far as experiential media campaigns go, Giant Spoon's next big eve ...
- Cheetos Debuts 'Dumbest Use Of Smartest Tech'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It wanted to give Cheetos Vision a launch worthy of any ho ...
- SXSWestworld's Immersive Experience Promotes Season 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign promoted the event near Austin not as an HBO activati ...
- Former Guns N' Roses Drummer Matt Sorum To Debut Blockchain-Like Community For Artists
Digital News Daily, Laurie Sullivan - Wednesday, March 14, 2018
The platform is not a blockchain but rather a "distributed-ledger" that allo ...
- Sony Shows Improved Hologram Tech At SXSW
Around the Net in IoT, Chuck Martin - Tuesday, March 13, 2018
Sony exhibited its Wow Factory at SXSW in Austin this week. ...
- Adthena Austin Office Opens During SXSW, Releases Google Shopping Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 12, 2018
The study by Adthena shows that Google Shopping product listing ads n ...
- HTC Readies Vive Virtual Reality For SXSW
AI & IoT Daily, Chuck Martin - Thursday, March 8, 2018
A set of virtual reality experiences is planned for launch at Sou ...
- Tomorrow, Today - Top 5 Ad Startups From SXSW
MediaDailyNews, Fred Schonenberg - Wednesday, March 15, 2017
SXSW is a sea of music, film and innovation. Among the te ...
- SXSW 2017: The Battle for Humanity
MediaDailyNews, Tom Goodwin - Thursday, March 16, 2017
SXSW has been less about breaking news or product launches and mo ...
- Tomorrow, Today -- Top 5 Ad Startups From SXSW
Mobile Insider, Fred Schonenberg - Thursday, March 16, 2017
My team scoured the startup village, the accelerator parties, the startup BBQ ...
- Fake News Matters Most During Campaign Cycles
Show Daily: Videos, Ross Fadner - Wednesday, March 15, 2017
People consume news from many outlets these days outside of social med ...
- News Feeds: Your Personalized Echo Chamber?
Show Daily: Videos, Ross Fadner - Thursday, March 16, 2017
News feeds keep feeding you what you want to see and hea ...
- How Live Shows Your Brand Cares
Show Daily: Videos, Ross Fadner - Thursday, March 16, 2017
There is something that shows both how you're in the moment, a ...
- Alexa Integrations and Creative Limitations
Show Daily: Videos, Ross Fadner - Wednesday, March 15, 2017
Amazon's Alexa may be leading the charge into a voice-powered future, b ...
- Print is Definitely Not Dead (for W Hotels)
Show Daily: Videos, Ross Fadner - Thursday, March 16, 2017
Far from being dead, print is actually a major driver of loc ...
- Live Streaming and Expectations: the Bar is Changing
Show Daily: Videos, Ross Fadner - Wednesday, March 15, 2017
Consumer expectations for live streaming are necessarily different to those on ...
- RPA Campaign Used Apple's AirDrop to Connect With Potential Recruits At SXSW
Mediapsssst, Richard Whitman - Tuesday, March 14, 2017
So, one by one, the agency spammed -- ahem -- "reached ou ...