Print is Definitely Not Dead (for W Hotels)

Far from being dead, print is actually a major driver of local business for W Austin, particularly for its restaurant and spa businesses. By taking out full-page ads touting strategic lunchtime offers in a series of well-read publications local to the Texas capital, W has been able to drive new traffic and retain repeat customers, Lauren Travis, Area Director of Marketing, Central Region, W Hotels revealed during her keynote interview at the Brand Marketer Insider Summit in Austin last week.

Find the rest of this session, and more, at our Brand Marketers Insider Summit Agenda page.

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