Tag results for "print"
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019Full-year data also reveals an erratic recovery in terms of various med ...
- Stand-Up Year: Marketing Spend Grew 21.6% In 2021, Email Saw 10.8% HikeRoughly $5.7 billion was spent on email out of a total onli ...
- Gannett Eliminates Print On Saturdays For 136 Papers. And That's A Good Thing.The shift is about adapting to the online world - as t ...
- Magazine Analyst: New Print-Magazine Launches More Than Doubled In 2021There were 122 new print-magazine launches in 2021, representing a sharp rebou ...
- 'InPickleball' Print Magazine Hopes To Thrive With Rising SportThe rising sport of pickleball in the middle of a cultural zeitgei ...
- Study: Print Media Moved To Digital Without Understanding How Contextual Cues Are DifferentReaders use digital contextual clues to help them make sense of t ...
- New Research Charts How Digital News Consumption Eclipsed Traditional ChannelsPew finds a large majority of U.S. adults (84%) say they g ...
- Meredith's Stunning Reversal - And What It MeansThe sale of Meredith Corp. to Barry Diller's InterActive Corp. will ...
- Local TV Ad Revenues To Hit $21B In 2022Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Digital Engagement Helps Predict Conversions From PrintSubscribers who switched from print to digital tended to show the highe ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C MarketingEmail also comes in first in boosting immediate revenue. But it's n ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: KantarKantar's ad-equity ranking of media channels and brands found that online a ...
- Pandemic Hastens Drop In Print Circulation For U.S. NewspapersThe top 25 papers saw a 20% decline in weekday print circulati ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform SocialThe cross-platform analysis found that while ads in both print and digit ...
- 'Grill Girl' Magazine Launches, Augments Food SitePrint title is started to "elevate everyone's grilling game," founder Robyn Linda ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of TotalThe forecast calls for online video growth and performance-led ecommerce advertising ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- U.S. Ad Economy Continues Expansion In June, But Begins To ModerateThe U.S. ad economy continues to rebound from the COVID-19 recession, b ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One PlatformIt launches with an undisclosed agency client to help media buyers bui ...
- DC Comics Reverses Trend: Extends Digital Magazine To PrintThe publisher says "DC Connects" will be offered for free in com ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad SpendThe top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- American Airlines Magazine Flies AwayRetirement of in-flight title will help eliminate waste as airline focuses ...
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill YouAt a time when ad pros seem to take print editions f ...
- Study: Newspaper Print Design Is Misapplied To DigitalThe structures that developed over generations are not serving today's digital consum ...
- Meredith Debuts 'Paw Print,' Print Magazine For Pet Owners'Paw Print' will be sent to 1 million households that have ...
- Edelman: Trust In All Forms Of Media Falls To All-Time LowWhile trust in most institutions has fallen following a year of t ...
- To Integrate Measurement -- Or Not To Integrate Measurement?In my home country, The Netherlands, Kantar and Ipsos will now deliv ...
- Florida Shareholder Would Put Up $100 Million In Tribune Publishing BidMason Slaine, a minority shareholder in Tribune Publishing, is willing to comm ...
- Small Kansas City Paper Runs A Blank Front Page To Dramatize Its Fight To Stay Alive"The Northeast News" has "a 60-day lifespan if something doesn't change," t ...
- Local Media Growth Expected, But Not Enough To Counter 2020 DeclinesThis year's increases won't be enough to wipe out 2020's losses. T ...
