Tag results for "print"
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of TotalThe forecast calls for online video growth and performance-led ecommerce advertising ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- U.S. Ad Economy Continues Expansion In June, But Begins To ModerateThe U.S. ad economy continues to rebound from the COVID-19 recession, b ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One PlatformIt launches with an undisclosed agency client to help media buyers bui ...
- DC Comics Reverses Trend: Extends Digital Magazine To PrintThe publisher says "DC Connects" will be offered for free in com ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad SpendThe top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- American Airlines Magazine Flies AwayRetirement of in-flight title will help eliminate waste as airline focuses ...
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill YouAt a time when ad pros seem to take print editions f ...
- Study: Newspaper Print Design Is Misapplied To DigitalThe structures that developed over generations are not serving today's digital consum ...
- Meredith Debuts 'Paw Print,' Print Magazine For Pet Owners'Paw Print' will be sent to 1 million households that have ...
- Edelman: Trust In All Forms Of Media Falls To All-Time LowWhile trust in most institutions has fallen following a year of t ...
- To Integrate Measurement -- Or Not To Integrate Measurement?In my home country, The Netherlands, Kantar and Ipsos will now deliv ...
- Florida Shareholder Would Put Up $100 Million In Tribune Publishing BidMason Slaine, a minority shareholder in Tribune Publishing, is willing to comm ...
- Small Kansas City Paper Runs A Blank Front Page To Dramatize Its Fight To Stay Alive"The Northeast News" has "a 60-day lifespan if something doesn't change," t ...
- Local Media Growth Expected, But Not Enough To Counter 2020 DeclinesThis year's increases won't be enough to wipe out 2020's losses. T ...
- U.S. To Introduce Bill Making Google, Facebook Pay For Publishers' ContentA bill being introduced Wednesday by U.S. lawmakers would make it easi ...
- 'Saveur' Kills Print Title, 'Delish' Starts QuarterlyOne title seems a corporate victim, the other part of a growi ...
- 'Pittsburgh Post-Gazette' To Cut Friday Print Edition, Pursues Digital-Only GoalAfter Feb. 26, the newspaper will ax its Friday print version, b ...
- 'Saturday Evening Post' Celebrates 200 Years In PrintOnce one of America's most widely circulated print magazines, "The Saturday Eveni ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top ChallengesCause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Study: Hearst Makes Biggest Cuts In Print FrequencyHearst cut back the most of any major publisher, reducing the pri ...
- USGA Brings Back 'Golf Journal' After 17 YearsThe print magazine publishes quarterly and is reproduced digitally. Circulation is 385,0 ...
- 'Salt Lake Tribune,' 'Deseret News' Transition To Weeklies In 2021"The Salt Lake Tribune" has been printed daily for nearly 150 year ...
- 'MarketWatch' Adds Paywall, 'WSJ Magazine' Reduces Print FrequencyThe 'MarketWatch' subscription program will provide more in-depth analysis, personalized information a ...
- 'Luxe' Magazine Celebrates 15 Years With RedesignThe redesign is exclusively for the print magazine. It includes updated, cle ...
- 'Philadelphia Inquirer' To Close Printing Plant, 500 Staffers Laid OffAt present, the 'Inquirer' is in negotiations to unload the 45-acre propert ...
- MDC Partners Launches Earned Media Analytics PlatformPRophet uses proprietary technology to sample millions of reporters' stories spanning thousan ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted"Guarded optimism" is how the World Federation of Advertisers characterizes responses ...
- Surfer Magazine Shutters, EIC Says It Ended On 'A High Note'The 60-year-old magazine is closing. It made its first endorsement for presiden ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, TwitterU.S. ad spending fell 30% during Q2 2020 vs. the same quart ...
