• by Ray Schultz , Columnist, Yesterday

Politico recently announced it will be closing down its print edition.  

The Hill is certainly not imitating that move. On the contrary, the Nexstar news title — known for its political scoops and analysis — is doubling down on print by committing to three editions on Tuesday, Wednesday and Thursday, the heart of the Congressional week. 

Print was already an important channel, but this formalizes the number of days. Depending on the calendar, The Hill sometimes appeared once, sometimes two or three days.  

“Consistency is one of our key strategic initiatives,” says Adam VerCammen, senior vice president of revenue for The Hill. 

The Hill distributes 25,000 free copies each day it prints — to 20 boxes placed strategically around town, at Union Station, key Metro stops, the K Street corridor, and Fortune 100 companies, think tanks, 100% of Congressional offices and 500 copies to the Pentagon. It is a free controlled circulation product—not B2B but B2G (business-to-government).

The product is a “tall tab,” not a broadsheet. It is never smaller than 24 pages. 

When the new schedule debuted earlier this month, the issues carried a wrap alerting clients and readers to the new schedule. But The Hill“decided not to do it again the following week in the same form — we didn’t want people to think it was the same front page,” says VerCammen, who spent a major portion of his career at Gannett in addition to The Washington Times, and joined The Hill four months ago. 

Meanwhile, for the record, The Hill reached 39 million monthly unique visitors in Q4 2025 across desktop, mobile, social and YouTube, according to Comscore. Last October, it drew 43 million — its biggest audience since July 2024. 

What are people reading? There was a recent surge in traffic with readers flocking to the website for breaking political news, such as the capture of Nicolas Maduro this year and the government shutdown last fall.

At that time, The Hill saw a 50% increase month-over-month.