Cheetos Debuts 'Dumbest Use Of Smartest Tech'
- March 14, 2019
The Challenge
There’s nothing quite like Cheetos snacks: orange, cheesy, enigmatically shaped. But even with a distinctive product and high-market share, Cheetos still faced (and faces) a challenge: staying relevant—especially when people are constantly looking for the next great snack.
The Execution
Since for this campaign the brand didn’t have …
