Cheetos Debuts 'Dumbest Use Of Smartest Tech'

  • March 14, 2019

The Challenge

There’s nothing quite like Cheetos snacks: orange, cheesy, enigmatically shaped. But even with a distinctive product and high-market share, Cheetos still faced (and faces) a challenge: staying relevant—especially when people are constantly looking for the next great snack. 

The Execution

Since for this campaign the brand didn’t have …

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