Alexa Integrations and Creative Limitations

Amazon’s Alexa may be leading the charge into a voice-powered future, but creative limitations abound for third parties trying to leverage the auditory chat bot, panelists explained during the OMMA at SXSW panel, “Talk to the Brand: AI, Bots and Conversational Marketing.” Part of the problem, Steph Hay, Head of Conversation Design for Capital One, says, is that Amazon doesn’t share customer feedback data with third party customers, like her brand. 

Find the rest of this session, and more, at our OMMA at SXSW Agenda page.

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