- Asian Firm Offers Email Phishing Detection Tool
Email Marketing Daily, Ray Schultz - Friday, January 15, 2021
Even people without specialized IT training can use the AI-driven service, t ...
- White Ops Finds App Scam Serving Multiple Unexpected Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popul ...
- MRC Accredits MMI For Display Measurement And Bot Fraud
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
Digital ad quality and fraud detection firm Method Media Intelligence (MMI) h ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...
- The Grinch Bots That Stole Christmas, Walmart Accused Of Allowing Them
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 29, 2020
Walmart is allowing auto-generated bots to dominate purchases for the difficult-to-find So ...
- Facebook Sues Fake Engagement Purveyors
Digital News Daily, Wendy Davis - Wednesday, October 21, 2020
Facebook this week sued the companies Boostgram and Instant-Fans for allegedly selli ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory acro ...
- Fraud Follows Connected TV Boom
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The benchmark report on the state of media quality for advertisers address ...
- Twitter Can't Shake Advertiser's Suit Over 'Bot' Accounts
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
Twitter must face claims it wrongly charged an advertiser for interactions wi ...
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad Fraud
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
The Media Rating Council (MRC) this morning released new standards intended ...
- Bing Adds COVID-19 Self-Checker To Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2020
Search on the term "COVID-19" and in the return query searchers wi ...
- Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation
Inside Performance, Laurie Sullivan - Friday, April 3, 2020
Advanced bots make it easy to exploit platforms and spread disinformation abo ...
- Ads.txt Means Ad Fraudsters Are Upping Their Game
London Blog, Sean Hargrave - Tuesday, February 25, 2020
The latest bot to be discovered has already earned $15m from sophisticat ...
- Google AdSense Publishers Hit With Ad Extortion Email
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 17, 2020
A scheme targeting Web site owners serving banner ads through AdSense ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
Digital News Daily, Laurie Sullivan - Thursday, January 30, 2020
Sophisticated malware that lives on a person's device can now learn a ...
- TBS Gets Heavenly Results With Social Campaigns
The MediaPost Cases, Nina Lentini - Friday, January 17, 2020
When some of the main cast was a little less socially activ ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?
Media Insider, Dave Morgan - Thursday, December 26, 2019
Folks would be up in arms. Yet how come most yawn wh ...
- SendGrid Reputation Abused By Phishing Artists, Report Finds
Email Marketing Daily, Ray Schultz - Wednesday, November 27, 2019
Victims who click on a SendGrid link are taken to Google Do ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?
Media Insider, Dave Morgan - Thursday, October 17, 2019
Folks would be up in arms. Yet how come most yawn wh ...
- Taylor Swift Reportedly Threatened To Sue Microsoft Over AI Chatbot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 10, 2019
Microsoft President Brad Smith reveals why the chatbot, Tay, never had ...
- Barracuda Buys Bot Detection Tech From InfiSecure
Email Marketing Daily, Ray Schultz - Wednesday, August 14, 2019
Barracuda argues that generic bot detection methods often fail to detect certa ...
- Are Avatars The Next Frontier In Influencer Marketing?
London Blog, Sean Hargrave - Friday, July 26, 2019
Samsung is about to find out after signing up virtual influencer L ...
- Influencer Marketing Laid Bare On 'Love Island'?
London Blog, Sean Hargrave - Friday, June 21, 2019
Time to switch to micro influencers and look beyond "likes" and "follower ...
- Google Fights Attempt To Revive Battle Over Click Fraud
Digital News Daily, Wendy Davis - Thursday, May 30, 2019
A pay-per-click advertiser has no grounds to revive claims that Google misrepresent ...
- NHL Introduces Chatbot To Engage Fans
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2019
Chatbots are becoming a valuable tool for sports leagues to engage authentical ...
- Fake News Less Worrying Than Brexit Party's Diatribe
London Blog, Sean Hargrave - Tuesday, May 21, 2019
The bots are there ahead of Thursday's EU elections, but they ho ...
- EU Tells Tech Giants To Beat The Bots
Around the Net In MAD London, Sean Hargrave - Wednesday, April 24, 2019
Ahead of next month's European parliamentary elections, the EU has warned Googl ...
- Oracle Moat Analytics Receives MRC Accreditation, Explains Move Into Ad Fraud Detection
Digital News Daily, Laurie Sullivan - Thursday, February 28, 2019
Moat Analytics, an Oracle Data Cloud company, has earned Media Rating Counc ...
- Fake Followers Eating Into Brands' Influencer Marketing Budgets
Digital News Daily, Gavin O'Malley - Friday, February 8, 2019
Of the $744 million brands spent on influencer marketing in 2018, $1 ...
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except Vigilance
RTBlog, Joe Mandese - Monday, February 11, 2019
The good news is that the Interactive Advertising Bureau's ads.txt initiative h ...