- Everyone Should Be Calling 'Code Red' On ChatGPT
Media Insider, Dave Morgan - Thursday, January 12, 2023
I just told all of our employees that from today forward, a ...
- Higher-Education Marketers Lose $94.6M In Annual Ad Spend To Invalid Paid Clicks
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 10, 2023
CHEQ examined the prevalence of fraud in higher-education marketing and found o ...
- Twitter Bots, Fake Traffic Rise During Political Events, CHEQ Data Shows
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 8, 2022
Political events could be driving up the number of fake bots a ...
- Twitter Bot Traffic Jumps Depending On How It's Analyzed
Data & Programmatic Insider, Laurie Sullivan - Monday, September 19, 2022
Cybersecurity company CHEQ found that about 12% of website traffic from Twitt ...
- Elon Musk's Twitter Takeover Trial Will Begin In October
Digital News Daily, Colin Kirkland - Tuesday, July 19, 2022
Tesla CEO Elon Musk has now been summoned to battle Twitter ...
- Texas AG Investigates Twitter Over Fake Accounts
Digital News Daily, Wendy Davis - Monday, June 6, 2022
Texas AG Ken Paxton on Monday said he was investigating whether Twitt ...
- Search, Affiliate Marketing Fraud To Cost Industry Billions
Performance Marketing Insider, Laurie Sullivan - Thursday, June 2, 2022
Fraudulent search -- direct and organic -- non-paid traffic contributes about 2 ...
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
DoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud sche ...
- Human Raises $100 Million In Growth Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Human, which protects companies against bot attacks and fraud, experienced accelerated glob ...
- New Crypto Coin Spawns 'NFT Bots,' Can Be Used To Reward Consumers In Loyalty Programs
Digital News Daily, Colin Kirkland - Tuesday, December 21, 2021
NFT Bots enable users to monetize algorithms by trading them through ...
- Instagram Sues Analytics Company Social Data Trading Over Alleged Scraping
Digital News Daily, Wendy Davis - Monday, December 20, 2021
The Hong Kong-based company Social Data Trading allegedly scraped data from Instagr ...
- One-Third Of Black Friday Online Shoppers Were Fake, Study Finds
Performance Marketing Insider, Nina Lentini - Thursday, December 2, 2021
CHEQ says 35.7% of all online shoppers were malicious scrapers and crawler ...
- 'Methbot' Digital Ad Fraudster Gets 10-Year Prison Term
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
A Russian national who created a fake network that defrauded thousands ...
- Google Webmaster, Trends Analyst Mueller Says To Send Chocolate, SiteGround Crawling Issue Resolved
Performance Marketing Insider, Laurie Sullivan - Friday, November 12, 2021
SiteGround cited a network issue between AWS Global Accelerator service and Googl ...
- These Are Not The Droids You Are Looking For
Media Insider, Ted McConnell - Thursday, October 7, 2021
Asking Facebook to provide an accurate reach measure is objectively reasonable. W ...
- Acquiring Customers: The Financial Impact Of Bots, Invalid Clicks
Performance Marketing Insider, Laurie Sullivan - Monday, September 20, 2021
CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much reven ...
- Advertisers Beef Up Claims Against LinkedIn Over Inflated Metrics
Digital News Daily, Wendy Davis - Wednesday, August 18, 2021
"Rampant bot and other fraudulent activity on LinkedIn's platform mean that advertise ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77 ...
- Judge Denies Class-Action Status To Advertiser Battling Facebook Over Fake Clicks
Digital News Daily, Wendy Davis - Wednesday, June 23, 2021
dotStrategy, which operates the ".buzz" domain registry, isn't entitled to class-action stat ...
- How HUMAN, Google, Facebook Make It More Expensive To Commit Cybercrime
Data & Programmatic Insider, Laurie Sullivan - Monday, June 21, 2021
"We had to disrupt the economics of cybercrime," said HUMAN CEO Tam ...
- Imported Can-Spam: How GDPR Affects Email Marketing From The U.S.
Email Insider, Ray Schultz - Friday, May 14, 2021
There are some differences that brands should be aware of before th ...
- HUMAN, Google, Roku Squash CTV Botnet After It Impersonates Billions Of Ad Requests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
Chief scientist at cybersecurity firm HUMAN Michael McNally publicly called on t ...
- White Ops Takes On Human Rebrand
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Securi ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in t ...
- Mobile Fraud And Bots Peak During Economic Slowdown: Study
Digital News Daily, Ray Schultz - Friday, February 5, 2021
Fraud artists also have greater access to consumer data, LexisNexis Risk Solutio ...
- BOTS Catches Bots: FTC Uses Law To Nab Concert Cyber Scalpers
Marketing Daily, P.J. Bednarski - Friday, January 22, 2021
FTC settled 3 cases against ticket brokers using sophisticated technology to bypa ...
- Asian Firm Offers Email Phishing Detection Tool
Email Marketing Daily, Ray Schultz - Friday, January 15, 2021
Even people without specialized IT training can use the AI-driven service, t ...
- White Ops Finds App Scam Serving Multiple Unexpected Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popul ...
- MRC Accredits MMI For Display Measurement And Bot Fraud
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
Digital ad quality and fraud detection firm Method Media Intelligence (MMI) h ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,0 ...