The Ad Council this week breaks a national PSA campaign for animal protection organization "Pets and People Together," a collaboration of the Humane Society and a, utilizing sidewalk delivery bots in Washington, D.C. as its ad medium.
“This hyperlocal and engaging activation will inspire residents throughout the D.C. area to take important steps to help pets and their families stay together," Ad Council Vice President of Emerging Media & Technology Laurie Keith says, noting it is actually the second time the council has utilized delivery bots to deliver a PSA campaign.
In October 2022, the council ran its first-ever delivery bot campaign featuring iconic Smokey Bear in a fall fire prevention campaign on autonomous deliver7 bots on the streets of Los Angeles, which Keith estimates reached more than 1.5 million Angelenos.
In both cases, the council partnered with ad tech startup Nickelytics, which specializes in out-of-home advertising, including sidewalk delivery bots.
The council's fall 2022 fire prevention campaign appeared on Serve Robotics' bots.
The new Pets and People Together campaign, which was created by Wunderman Thompson, appears on delivery bots operated by Kiwibot.