Human -- formerly White Ops, which protects companies against bot attacks and fraud -- on Tuesday announced a $100 million growth funding round led by WestCap with additional investment from NightDragon and other current investors.
Human, which has seen its revenue growth rate double year-over-year in October, released new research showing that 77% of all internet interactions are carried out by bots out of the 10 trillion interactions it monitors per week.
Kevin Marcus, a partner at WestCap, believes Human Capital is “uniquely positioned to disrupt the economics of cybercrime and prevent billions in losses.”
Cybercriminals with millions of sophisticated bots can send billions of fake requests to create fake accounts, take control of accounts and carry out credit card fraud, manipulate popularity and consensus, contaminate user data, defraud digital advertising and marketing campaigns, and snipe or hoard online goods and services.
Bots pose a major risk to consumers and brands. Some 51% of those surveyed said they would shop with a different retailer if they thought bots were interfering with their holiday shopping plans.
In 2021, Human Capital also made several strategic partnerships. In August, the company partnered with InMobi, a provider of marketing and monetization technologies.
The partnership includes a direct integration with HUMAN’s MediaGuard solution, and enforces both companies’ commitment to building a transparent and fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity.
InMobi also joined the Human Collective, which brings together demand-side partners (DSPs), supply-side partners (SSPs), agencies, and brands in a commitment to reduce cybercrime by raising the consequences and practical cost of fraud through shared resources.