- Will Media Buyers Heed Vice's Plea About Racial Blocklisting?
Publishing Insider, - Friday, June 26, 2020
Vice Media called attention to more "blocklisting" - as the focus shif ...
- Vice Media Group Calls For Reform Of Advertising Keyword 'Blocklists'
Television News Daily, Wayne Friedman - Wednesday, June 24, 2020
Vice said news content related to George Floyd and related protests h ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing pa ...
- Publishers Talk Strategy Around Pandemic Crisis
Show Daily, Nina Lentini - Friday, June 12, 2020
Nick Johnson, Vice President and Head of Advertising at McClatchy, said t ...
- Language Influences Search Behavior Among Hispanic, Asian Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The key is to use 80% non-brand terms vs. 20% brand ter ...
- D2C Brand Public Goods Tests Advertising Rules Around COVID-19
Digital News Daily, Laurie Sullivan - Friday, May 29, 2020
In response to price gouging, some publishers such as Google and Facebo ...
- Interesting Keywords, Terms Emerging From COVID-19 Search Queries
Performance Marketing Insider, Laurie Sullivan - Monday, June 1, 2020
Amid the typical COVID-19 searches on Healthline.com and MSN Health, marketers fi ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not findi ...
- Court Won't Reinstate Karate School Owner's Class-Action Against Google
Digital News Daily, Wendy Davis - Tuesday, May 26, 2020
A karate school owner who advertised on Google can't proceed with ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoi ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-sear ...
- WSJ Identifies Thousands Of Links On Google That Vanished
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 15, 2020
A copyright claim citing a 1998 law led Google to make unfavorab ...
- How Much Did The Cost Per Click Fall In April?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 7, 2020
As brands buy search advertising, some marketers are asking when is t ...
- How Brands Can #BackNotBlock Publishers
London Blog, Jessica King - Friday, May 1, 2020
Would you really not want your brand name appearing next to ...
- Auto Brand Searches Rise For 'Near Me' And Search Terms 'Leases,' 'Cheap' And 'Recession'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Auto industry queries continue to rise, even during the pandemic. Search volu ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the fir ...
- Websites Shouldn't Rank Higher In Organic Search At Expense Of Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 14, 2020
More than one in three small businesses -- at 37%, down fr ...
- Customer Journey, Search Terms Take New Direction With COVID-19 -- Are Brands Ready?
Performance Marketing Insider, Laurie Sullivan - Monday, April 6, 2020
"The entire customer journey is changing" as new search terms and strategi ...
- How Publishers Can Avoid Keyword Blocking
Publishing Insider, - Monday, April 6, 2020
Publishers face difficulties when media buyers block ads from appearing next ...
- Keyword Blacklists Make Mass COVID-19 Attention Hard To Monetise
London Blog, Sean Hargrave - Thursday, April 2, 2020
Expect news organisations to furlough staff as ad blacklists mean they cann ...
- Health Experts Call On Google To Loosen Keyword-Buying Rules To Help Inform About COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
Healthcare providers need to get verified and validated information out, and "Goog ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for t ...
- Consumers Search Most For Used Teslas, Converse, Trump
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2020
The Digital 100 showcases the top five highest-ranking U.S. sites per categor ...
- Don't Forget To Bid On Your Own Brand Terms
Performance Marketing Insider, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, b ...
- Twitter Teams With U.S. Census Bureau To Reduce Misinformation
Digital News Daily, Gavin O'Malley - Wednesday, February 12, 2020
Twitter is launching a new tool that will direct users to t ...
- The Impact Of Coronavirus On Digital Marketing In Asia
Search & Performance Marketing Daily, Taro Kaji - Wednesday, February 12, 2020
As Coronavirus continues to dominate headlines in Asia, here is an analys ...
- DoubleVerify Offers Tool To Target Content In Over 100 Languages
Publishers Daily, Melynda Fuller - Thursday, January 30, 2020
Users can choose the language content they want their advertising to appe ...
- Search Ad Model Takes New Keyword Bid Approach Running On Blockchain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2020
Presearch's keyword advertising model, announced Wednesday, takes a new approach to t ...
- Desktop Search Ads Gain Marketing Dollars, Giving Microsoft A Boost
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2020
Apple, Amazon and Microsoft's stocks, ad and product sales have risen substantial ...
- Incorrect Keyword Blocking Costs U.S. Publishers $2.8 Billion
Publishers Daily, Sara Guaglione - Monday, January 20, 2020
While an estimated 40% of global premium media inventory is brand-safe (neutr ...