- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum add ...
- Label Insight CEO Todd Morris Has New Plans For Data In Search, Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 6, 2020
Todd Morris joins Label Insight to help fix a "broken" customer sear ...
- Keywords' Future: Yes, No, Maybe So
Show Daily: Videos, Staff Writers - Wednesday, December 18, 2019
Listen in as 360i's Aubrey Sabala and Cisco's Diane Sidden talk abo ...
- Death Of The Keyword?
Show Daily, Nina Lentini - Thursday, December 12, 2019
Good news: it has been exaggerated. Bad news: it's a wounded anima ...
- A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.co ...
- Yext, Nextdoor Help Improve Local Business Experience
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2019
The global integration allows businesses using Yext to publish relevant facts ...
- Nike: Search Terms Influence Consumers Differently On Google Vs. Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 14, 2019
On Nike.com, searches are product-specific. On Google, searches lead to interactions ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
On Tuesday Google announced plans to expand and add campaign tools ...
- Behind Amazon Ad Numbers: Formulas Like Those Google Used To Create Ad Empire
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Amazon is buying PLAs for its own branded products, not just f ...
- Brexit Content Driving Google Searches To Publishers
Performance Marketing Insider, Laurie Sullivan - Thursday, October 17, 2019
Most people searching Google for information about Brexit are clicking on lin ...
- Moz Develops New Metrics For SEO Analysis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 11, 2019
Moz's Domain Analysis launched earlier this week to support search engine optimizatio ...
- Microsoft Advertising Rethinks Terminology To Sync With Marketers
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2019
Microsoft Advertising said it wants to make it easier for marketers ...
- SharkNinja Analyzes Keywords In Reviews To Improve Customer Service, Reduce Costs
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 11, 2019
SharkNinja marketers worked with Clarabridge to analyze keywords and identify unmet consum ...
- Microsoft Advertising Releases Negative Keyword Conflicts Report
Performance Marketing Insider, Laurie Sullivan - Monday, September 9, 2019
Microsoft Advertising has released what it is calling a product negative keywo ...
- Lifestyle Content On The Rise As More Brands Block Keywords Related To Hard News
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 20, 2019
Brands are moving away from advertising that appears next to controversy, terrori ...
- Former Google Employee Exposes 'Blacklist,' Alleges Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 20, 2019
Conservative leaders released a letter calling on Google to explain allegations th ...
- Lawyer Ethics Panel Defines Search Engine Marketing Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 8, 2019
Lawyers are now confronting the topic of ethics when they use sear ...
- Local Search Analytics Defines True Local Competitors, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
Google's focus on hyperlocal search data prompted Moz to build a platfo ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director ...
- Luxottica Agrees To $5.9 Million Settlement Over Search Ad Restrictions
Digital News Daily, Wendy Davis - Tuesday, July 16, 2019
Luxottica and 13 other contact lens retailers allegedly agreed to restrict keywo ...
- How Google Balances Query Results In Search
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2019
Searchmetrics research analyzes the impact of a recent change designed to lim ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Microsoft To Make Its AI Search Code Available To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 16, 2019
Microsoft has made one of the most advanced AI tools available ...
- The Keyword Is Dead: Accept And Adjust
Search & Performance Marketing Daily, Jonathan Kagan - Monday, May 13, 2019
Today's focus is on the audience target/segment -- something we couldn't ev ...
- What's A Conductor Without An Orchestra?
Performance Marketing Insider, Laurie Sullivan - Monday, May 6, 2019
The play on words refers to a new service providing personalized S ...
- Karate School Owner Has No Right To Sue Over Search Ads, Google Says
Digital News Daily, Wendy Davis - Thursday, May 2, 2019
A karate school owner who advertises on Google shouldn't be allowed ...
- Google Apps And Utilities: Merkle's Search Campaign Alternatives
Performance Marketing Insider, Laurie Sullivan - Thursday, April 25, 2019
It appears that internet utilities will take search into the future, wheth ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 24, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Search And Amazon's Private-Label Business
Performance Marketing Insider, Laurie Sullivan - Thursday, April 18, 2019
Publishers are creating content for their websites based on search keywords. Cou ...
- Klear Social Engine Adds Hashtag, Keyword, Brand To Search Capabilities
Performance Marketing Insider, Laurie Sullivan - Friday, April 5, 2019
Rather than using keywords like "beauty" and "activism" for general searches, t ...