- Veteran Ad Exec Launches Local Weather-Based Bidding For Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 28, 2019
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artifici ...
- SeoSamba Launches Email Tool For Franchises
Email Marketing Daily, Ray Schultz - Friday, February 22, 2019
The new service from SeoSamba allows firms to pick an email templa ...
- Keys To Boosting Ad Revenue For Website Publishers
Publishing Insider, - Thursday, February 7, 2019
There were common characteristics among 20 publishers that tripled their programmatic ...
- Adthena's Answer To Stop Brand-Keyword Hijacking In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
About 98% of advertisers adopt a brand bidding search strategy, but bra ...
- The Death Of Keywords As Audiences Become Key To Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 14, 2018
The keyword won't last much longer, said Pooja Lal, media-buying manager ...
- Will Audience Targeting Kill The Keyword In 2019?
Search & Performance Marketing Daily, Alwi Suleiman - Thursday, December 13, 2018
The days when keywords could either make or break a successful onli ...
- Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 28, 2018
The top 50 retail sites processed 75.1 million transactions through desktop a ...
- 1-800 Contacts Anticompetitive Ruling Shows Need To Tame Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 20, 2018
Internet advertising still seems pretty wild. At least one search marketer ...
- Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 1, 2018
Competitive brand bidding goes largely unchecked across search, and managing trademark infringemen ...
- Google Ads Trademark Rules Change Giving Agencies A Headache
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Google has updated its Ads Trademarks policy and stated in a lett ...
- Search Marketer Seeks To Revive Class-Action Over AdWords
Digital News Daily, Wendy Davis - Thursday, October 18, 2018
A search marketer is seeking to revive a suit accusing Google ...
- Most Expensive Search Keywords Surpassing $200 Per Click
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 21, 2018
Mesothelioma-related keywords account for 67 of the top 100 most expensive ter ...
- Google Tells Senators Developers Can Still Scan Emails For Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 20, 2018
Google told U.S. senators the company continues to allow developers to sc ...
- 'Trump' Ranks Poorly On Fox News In Google Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 30, 2018
CNN.com appears to have about twice the SEO visibility of FoxNews.com. Backlin ...
- Google Testing 'Good News,' And Feature Based On Search History For Specific Topics
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 23, 2018
Google is testing a new feature that delivers only good news wh ...
- Why You Should Demand Guarantees From SEO Companies
Search & Performance Marketing Daily, Hamlet Batista - Friday, July 13, 2018
Before asking for a guarantee, consider the benefits of SEO. Determine w ...
- Celebrity Deaths, Presidential Scandals, Odd News Drove Publisher Site Traffic, Engagement
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 11, 2018
The five search terms with the largest traffic increase from Q1 ...
- Google Services Become Big Data Leak Through Third Parties
Performance Marketing Insider, Laurie Sullivan - Friday, July 6, 2018
Apparently Gmail is one in a list of Google apps that sha ...
- Google My Business Insights Report Quietly Adds Keyword Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 5, 2018
The Google My Business Insights report provides keyword data on the mo ...
- Adthena Tracks NBA Finals Keyword Terms
Performance Marketing Insider, Laurie Sullivan - Friday, June 22, 2018
Kayak and Expedia came out the biggest winners in terms of cli ...
- Performics, Northwestern University Find Time-To-Purchase Intent In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 1, 2018
Consumers are 180% more likely to click on results with concrete wor ...
- Amazon Search Focuses On Its Private Labels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 31, 2018
Paid search accounted for 65% of all traffic to AmazonBasics electronics product ...
- Adthena Introduces AI Categorization For Search Terms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 24, 2018
The tool automatically builds search groups and organizes categories to help markete ...
- Paid Search: Meghan Markle And The Royal Wedding
Performance Marketing Insider, Laurie Sullivan - Thursday, May 24, 2018
Speculation around what Meghan Markle would wear impacted the amount marketers spe ...
- Phrase-Free AdWords? Why Keyword-Centric Search Is Becoming A Thing Of The Past
Search & Performance Marketing Daily, Ashley Fletcher - Friday, May 11, 2018
A primary focus on location -- instead of keywords -- could actual ...
- GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks
Performance Marketing Insider, Laurie Sullivan - Thursday, April 19, 2018
As the deadline for the European Union's General Data Protection Regulation complian ...
- TurboTax, H&R Block Dig Deep In 2018 For TV, Paid-Search Ads
Performance Marketing Insider, Laurie Sullivan - Monday, April 16, 2018
Companies that prepare taxes spent more than $192 million to advertise ...
- Placed Tracks Feet Into Stores
Performance Marketing Insider, Laurie Sullivan - Thursday, March 1, 2018
Search marketers who have begun to tie in-store visits to search advertisi ...
- YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 28, 2018
Can keywords in review and reaction videos on YouTube predict Oscar winner ...
- Patriots Featured In More Super Bowl Search Ads, Searches Than Eagles
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 7, 2018
The Eagles won the Super Bowl, but the Patriots had the mo ...