SeoSamba, a provider of marketing and sales automation software, has launched a service to help franchises and other types of firms use email marketing in tandem with various digital channels and customize their creative.
SeoSamba's CEO Michel Leconte states that the tool allows users to pick an email digest template, select the latest relevant posts, add an intro and send the email.
Users also gain access to social marketing curation and scheduling tools, web analytics and keyword tracking.
In addition, they can utilize a centralized blogging platform and SEO execution service, the latter being for multi-website owners.
"Email marketing is powerful, but it gets even better when it ties in with the rest of your digital marketing," Leconte notes.
According to SeoSamba, the platform allows users to:
Localize network-wide emails using a franchisee’s name, email, territory and contact information
Embed links to pages and blog pots on franchisees’ web sites.
Quickly design and approve templates.
In addition, WordPress users can also publish blog posts through SeoSamba's blog editor and create email campaigns from these posts.
Subscriptions can be purchased stand-alone or as part of SeoSamba’s larger marketing & sales automation software suite. Charges are based on monthly email volume.
The SeoSamba platform can be used with the open source SeoToaster CMS, Shopping Cart and CRM solutions
The SeoSamba platform keeps giving when used in conjunction with the acclaimed open source SeoToaster CMS, Shopping Cart, and CRM solutions to manage customer relationships and power websites, the firm adds.