- Search Keywords And Top-Ranking Publisher Sites In Q4 2017
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 30, 2018
Seasonal demand for news about sports influenced media publishers' ranking in ...
- The Video Digital Strategy That Didn't Work In 2017, And The Ones That Did
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 28, 2017
SimilarWeb released findings of a failed digital strategy and successful ones th ...
- Predictions: What Becomes Important As Search Moves Beyond Google, Bing
Performance Marketing Insider, Laurie Sullivan - Thursday, December 21, 2017
Optimization is important for keywords in campaigns running on a variety ...
- 7 Consumer Sites Dominate Holiday Search In United Kingdom
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 20, 2017
Data from AdGooroo, a Kantar Media company, shows seven consumer sites dominati ...
- Marketers Discover Amazon Strategy Through Non-Branded Terms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
The lure of non-branded terms to attract consumers has become dominant ...
- Keyword 'How' Shows Influence Of Behavior On Google's Biggest Search Term In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
Searchers relied on Google to provide the answers to questions asking h ...
- Brands Losing Nearly 27% Of Paid-Search Clicks To Affiliates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 22, 2017
Affiliate marketers are becoming more aggressive in perfecting their craft of capturi ...
- Google: When Holiday Search Jumps From Non- To Branded Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 21, 2017
The biggest shift in consumer behavior is seen just weeks prior ...
- Search Ads Impacted By Word Choice
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 21, 2017
Word choice is critical in advertising copy, especially during the holidays wi ...
- Costco Launches Search Campaign For Food Delivery Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 14, 2017
Costco, which has long stressed the stability of in-store experiences, recently launch ...
- The Non-Branded Keywords Driving Publisher Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 20, 2017
Along with the revision of the ranking and new list of non-brand ...
- Pinterest Introduces Self-Serve Search Ad Platform With Autotargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
Pinterest has introduced a self-service suite of tools that advertisers can fi ...
- Contact Lens Seller Agrees To $7 Million Settlement Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, September 27, 2017
Contact lens retailer National Vision will pay $7 million to settle antitru ...
- Anodot Working To Predict Future Data Anomalies
Data & Programmatic Insider, Laurie Sullivan - Monday, September 11, 2017
Predicting anomalies in real-time data with help from artificial intelligence is grea ...
- Most Expensive Keywords In The U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 29, 2017
WordStream analyzed some of the most "super competitive" words running in Goog ...
- Bing Ads Gets New Relevance, Quality Policies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2017
The Bing Ads platform will remove non-performing keywords and/or ads that ha ...
- Conductor Makes Search On Mobile Research App Free
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
The app aims to answer the question "what do customers want?" wi ...
- Contact Lens Retailers Settle Antitrust Lawsuit Over Search Ads
Digital News Daily, Wendy Davis - Friday, July 21, 2017
Contact lens retailers National Vision and Arlington Contact Lens have agreed ...
- Most Expensive Keywords In The U.S.
Performance Marketing Insider, Laurie Sullivan - Monday, July 3, 2017
Interestingly, the keywords for the category of Business Services include Data Ro ...
- Google Makes Changes To Quality Score Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
Google has made it possible for marketers to assess keywords, ads a ...
- Tipsy Elves Sues Rival Over Google Ads
Daily Online Examiner, Wendy Davis - Friday, May 5, 2017
Tipsy Elves, which secured funding after appearing on Shark Tank in 201 ...
- Spongecell Integrates Grapeshot's Keyword Targeting Tech
Real-Time Daily, Tobi Elkin - Friday, March 17, 2017
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeti ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine Learning
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Cross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot ...
- The Value Of URL Keywords
Performance Marketing Insider, Aaron Baar - Tuesday, March 7, 2017
In a world where the tiniest factors can make a huge differenc ...
- Personal Loan Keyword Spending Rises On Google
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 24, 2017
Paid-search ad spending on the personal loan keyword group rose 101% fr ...
- Target Earns Highest Paid-Search Traffic Share For Product Keywords
SearchBlog, Laurie Sullivan - Thursday, January 12, 2017
Target received nearly 30% of all paid-search traffic for the top ...
- Google, Researchers Seek To Develop Brand Search As A Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2017
Could Google Trend Data replace brand tracking studies? New research from Drex ...
- It's The Most Search Time Of The Year
Performance Marketing Insider, Aaron Baar - Tuesday, November 29, 2016
The time for finding the perfect holiday gift has begun, which mea ...
- B2C Content Marketers Focusing On Their Audience
Research Brief, Jack Loechner - Wednesday, November 9, 2016
The most popular way to learn about target audiences is through keywor ...
- 161 Black Friday-Specific Keywords Achieved $19 Million In Desktop Text Ad Spend
Research Brief, Jack Loechner - Thursday, October 13, 2016
Data, measuring U.S. Google desktop text ad activity on the top 50,0 ...