• by Laurie Sullivan  @lauriesullivan, July 31, 2017

Conductor has made free to all a mobile app that gives marketers a better understanding of how people search and what makes them purchase.

The app allows marketers to enter a keyword and search for related terms to discover new content topics, as well as filter different stages of the consumer purchase process to see what people look at just prior to making a purchase. A data feed aims to help marketers understand how consumers make the decisions on what goods and services to purchase.

Conductor estimates that people search for answers more than 40,000 times per second. The goal -- to help marketers spend less time guessing about what consumers want -- led Conductor's team to put together a witty video on brainstorming.

The video uploaded to YouTube shows a marketing team brainstorming over how to determine "what their customers want" through a Ouija board and Magic 8 Ball. In one scene, a marketer asks, "what do our customers want?" In response, the Magic 8 Ball tells the marketer to "concentrate harder."  

Conductor says the free mobile app takes some of Searchlight’s most popular capabilities and integrates them into mobile. Marketing teams can leverage the app to uncover keyword trends, get a snapshot of the competition, and save ideas and insights for later.