- How Keywords Give Marketers Insight Into Lifestyles
SearchBlog, Laurie Sullivan - Tuesday, October 11, 2016
Search marketers know how to read between the lines connecting keywords wi ...
- Is More Google Data Disappearing?
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 19, 2016
Google have been reducing access to Keyword Planner data for some account ...
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part IV
Search & Performance Marketing Daily, Oren Netzer - Thursday, August 11, 2016
The fourth and final part of this series examines how bidding direct ...
- Comprehensive Guide To Negative Keywords: Part II
Search & Performance Marketing Daily, David Grow - Thursday, August 4, 2016
Negative keywords can reduce costs when marketers optimize their account performance ...
- SMS Keywords: Beware Autocorrect And Other BPs
Mobile Insider, Melinda Krueger - Tuesday, August 2, 2016
An SMS keyword is the response a customer texts to your sho ...
- Comprehensive Guide To Negative Keywords: Part I
Search & Performance Marketing Daily, David Grow - Monday, July 18, 2016
Negative keywords are a great tool that marketers can use to optimi ...
- Google Mobile CPCs For Branded Terms Rise Up To 30%
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 15, 2016
Merkle released data Friday showing how Google's mobile brand cost per clic ...
- Singapore Press Holdings Hires Grapeshot To Improve Contextual Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, July 13, 2016
Grapeshot, the audience and keyword targeting firm, has been hired by Singapo ...
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part II
Search & Performance Marketing Daily, Oren Netzer - Monday, June 27, 2016
Part I of this series showed how bidding directly on mid-tail a ...
- Finding The Gems In Long-Tail Keyword Searches
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 23, 2016
Jo Cameron dives into long tail keywords, detailing the tools that marketers wi ...
- Finding The Keywords With The Most Potential
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 10, 2016
Moz analysts created four metrics to help determine the best keywords ...
- Finding The Keywords
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 6, 2016
Uncovering new keywords and appraising their value can become complex. Rand Fishk ...
- Secrets To Topping Search
Performance Marketing Insider, Aaron Baar - Tuesday, April 19, 2016
It used to be that you could stuff your site with ...
- Topping Amazon Search Takes Sales And Smarts
Performance Marketing Insider, Aaron Baar - Tuesday, April 12, 2016
Ripen eCommerce analyzed more than 746,500 search results to determine what facto ...
- Mining Content For Insight And Profit
Social Media Insider, Thom Forbes - Thursday, March 31, 2016
We all know there's gold in key words, whether it's in targeti ...
- It's Time To Listen To The Advice You're Getting
Performance Marketing Insider, Aaron Baar - Tuesday, March 29, 2016
Do businesses really need to be told that that the whole reas ...
- Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company ...
- It's Time To Get Social With Search
Social Media & Marketing Daily, Sanjay Teckchandani - Tuesday, March 1, 2016
An important moment for digital marketing passed without much notice during t ...
- Bing Ads Updates Keyword Planner, Helps Marketers Review Impression Share
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 15, 2016
Automation continues to move deeper into search advertising platforms. Marketers using Bi ...
- Multichannel Campaigns Must Interconnect Or Fail
SearchBlog, Laurie Sullivan - Monday, December 21, 2015
Conversion is an archaic key performance indicator. Retailers need to take ...
- 5 Reasons Dynamic Search Ads Are Primed To Replace Keywords
Performance Marketing Insider, Rick Backus - Monday, September 21, 2015
Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making ...
- Using Keywords For More Than Web Site Optimization
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 17, 2015
Kristi Hines says marketers only using keywords to optimize Web sites f ...
- How To Handle Keyword Repetition In Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 21, 2015
Rand Fishkin suggests how much repetition is optimal in campaigns when targeti ...
- Highest Cost Per Click For Search Keywords This Year
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2015
The cost per click of search engine keywords provides insight into curre ...
- Keep Up With Search Intent Using Question-Based Keyword Development
Performance Marketing Insider, Jeremy Walker - Monday, July 13, 2015
As developers change the way search engines view and analyze keywords, it ...
- Bing Encrypts All Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2015
Microsoft will begin encrypting all search traffic on Bing, making the inte ...
- No More Keywords -- No More Text Ads, Either?
Performance Marketing Insider, David Rodnitzky - Wednesday, May 27, 2015
A few weeks ago, Google hosted its annual AdWords live stream ...
- 'When Is Mother's Day' Search Phrases Make A Comeback
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2015
People may love their mothers, but for some reason many are forgetf ...
- Facebook Challenges Google, Bing, Tests In-App Keyword Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 11, 2015
Facebook has indexed more than a trillion posts allowing individuals to sear ...
- One Word Is Worth A Thousand Pictures
Research Brief, Jack Loechner - Friday, May 8, 2015
A new study from email marketing agency Alchemy Worx, reported in DMNnew ...