Singapore Press Holdings Limited (SPH) has hired Grapeshot as its targeting and contextual categorization solutions provider.
Through the relationship, SPH aims to improve its English-language inventory and provide advertising options to its clients that are more relevant to their varied audiences.
Grapeshot’s technology includes algorithms that can digest a site’s core editorial content, analyze whether ads are being placed in suitable locations, and find additional appropriate sites and pages for a client's advertising.
“For example, lifestyle brands are no longer limited to lifestyle pages within a Web site,” stated Chris Pattinson, SVP of Grapeshot Asia Pacific. “Grapeshot’s lifestyle keyword segments include pages with relevant content even if they are not hosted on a site’s lifestyle section.”
Additionally, Grapeshot offers customized targeting in 30 languages, 10 of which are particularly relevant to SPH and the APAC region.