- How Individuals Search For Answers, Not Information
SearchBlog, Laurie Sullivan - Tuesday, April 28, 2015
Marketers need to start thinking more like consumers and consider the devic ...
- Rubicon Project Acquires Intent-Based Marketing Firm Chango
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
Rubicon Project, a large ad tech firm and ad exchange, on Tuesd ...
- Magnetic Receives U.S. Patent For Programmatic Search Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 25, 2015
Search retargeting company Magnetic has received a patent for its search retargeti ...
- Bing's Top 20 Most Expensive Keywords
SearchBlog, Laurie Sullivan - Thursday, March 19, 2015
Keywords related to services -- rather than physical items -- rank ...
- Finding The Interest-Based Keywords For Perfect Targeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 16, 2015
Rand Fishkin shows marketers how to find interest-based keywords, rather than u ...
- How To Optimize For Long-Tail Keywords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 14, 2015
Marketers know the keyword links them as advertisers to consumers. Keyword optimization ...
- Intent-Based Marketing On The Rise: Yieldbot Passes 1 Billion User Sessions Milestone
Real-Time Daily, Tyler Loechner - Wednesday, January 7, 2015
Yieldbot, an ad server that relies on consumer intent to deliver ad ...
- Five SEM Lessons From The Top 10 Searches Of 2014
Performance Marketing Insider, Aaron Goldman - Wednesday, December 17, 2014
Google just released its "Year In Search" review that looks at t ...
- Best Practices For Keyword Length For Smartphone Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
Elliot Lant tells us that keyword length performance impacts smartphone paid-search strategie ...
- Search And The Booming World Of Online-To-Offline Conversions
Performance Marketing Insider, John Busby - Wednesday, November 12, 2014
Marketers everywhere are looking at their 2015 budgets and asking the sa ...
- Do Keyword Domains Still Have An Impact On SEO?
SearchBlog, Laurie Sullivan - Friday, October 31, 2014
Keyword domains have traditionally played a major role in influencing search resul ...
- Long Tail Keywords And The Myths Surrounding Their Use
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 7, 2014
The longer the tail for keywords the better is not always t ...
- How Many Is Too Many Keywords Per Campaign?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
There's a difference in opinion among marketers when it comes to t ...
- Increase In Content Marketing Investments Compensating For Keywords Not Provided
SearchBlog, Laurie Sullivan - Monday, September 29, 2014
A Forrester Consulting study released Monday shows that some 24% of participati ...
- The New Currencies For 21st Century Media
Real-Time Daily, John Snyder - Friday, September 19, 2014
Brands have traditionally planned media buys based on gender, geography and whi ...
- Why SEO Campaigns Fail
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 17, 2014
Jay Taylor gives us a list of seven reasons why SEO campaig ...
- Alternatives To Google's Exact-Match Keyword Removal
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 5, 2014
Rand Fishkin takes marketers through strategies to deal with Google's recent remov ...
- Facebook Confirms Mobile Test Of Keyword Search
MoBlog, Mark Walsh - Friday, August 29, 2014
Facebook on Thursday confirmed a Bloomberg report that it has begun testi ...
- Q&A: Grapeshot Builds US Team, Appoints Stark As SVP Of Product Marketing
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
Grapeshot, a UK-based digital ad tech company, has continued its U.S. expansi ...
- SocialRank Expands Twitter Analytics Service
Around the Net in Search Marketing, Gavin O'Malley - Thursday, July 31, 2014
SocialRank is expanding its Twitter analytics service to include geographic segmentation a ...
- How Brands Can Attach To Competitive Keywords
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 13, 2014
Rand Fishkin explains how to achieve better rank with competitive keywords ...
- Working Dynamic Keyword Insertions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 10, 2014
Luke MacLean takes a deep dive into AdWords features that might ha ...
- eBay Hit Hard By Google Panda Update, Takes Major Search Losses
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 22, 2014
Wordstream Founder Larry Kim estimates eBay lost 80% of its organic traff ...
- The Trade Desk Adds Keyword Targeting To DSP Via Grapeshot
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
The Trade Desk, a demand-side platform (DSP), has partnered with Grapeshot ...
- Grams Resembles Google, But Searches For Illegal Items
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 18, 2014
Now there's a search engine for guns, drugs, stolen credit cards a ...
- Keyword Not Provided: How To Access Paid Search Query Data
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 10, 2014
Larry Kim wants to set the record straight. Marketers can still acce ...
- How Search Concepts Evolve From Keywords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 9, 2014
Search engine marketers need to accept the fact that concepts will repla ...
- Maximize Mobile Search With Content And Design
Mobile Insider, Jason Squardo - Tuesday, April 1, 2014
Marketers that embrace mobile marketing see greater returns on their overall digit ...
- Grapeshot Raises $3.3 Million, Plans To Hire 6 In NY Office
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Grapeshot, a UK-based digital ad tech company, on Friday announced it h ...
- Grapeshot Expands Tech Offering, Targets Emerging RTB Markets
Real-Time Daily, Tyler Loechner - Tuesday, February 4, 2014
Grapeshot, a UK-based digital ad technology company, is expected Tuesday to announ ...