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Why SEO Campaigns Fail

Jay Taylor gives us a list of seven reasons why SEO campaigns fail and explains what marketers can do to identify and correct the mistakes. Whether you manage a campaign in house or hire an outside SEO professional, he suggests asking and answering these seven questions to determine whether the campaign is on the right track. The themes covered include setting realistic goals, time frames and budgets. Did you choose the correct keywords, audience, and traffic? Taylor explains.

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