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How Many Is Too Many Keywords Per Campaign?

There's a difference in opinion among marketers when it comes to the number of keywords in each paid-search campaign. Billy McCaffrey tells us that when it comes to ad groups, most will say between 20 and 25 keywords, and definitely no more than 30 per ad group. He tells us that although the amount may differ, it's more important to remember that the keywords in each ad group should remain closely related. Here are three rules of thumb to follow.

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