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Alternatives To Google's Exact-Match Keyword Removal
Rand Fishkin takes marketers through strategies to deal with Google's recent removal of exact-match bidding capabilities and keyword targeting in AdWords. In the video, he talks about the implications
of the change, and offers tips for the most effective research. The changes begin this month, September 2014. Among the suggestions, Bing-Yahoo still reports referral data, he explains. Use those
referrals to help infer relative quantities and relative performance on a per keyword basis in Google.
