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What Are UTMs And How Do I Use Them?

The better marketers understand the campaigns that work on a specific day or for a specific reason, the more likely to deliver the required return on investment. Makes sense, right? Kissmetrics describes how it tracks campaigns to help marketers with their own campaigns. The post runs through how to use UTMs (urchin tracking modules), a snippet of text added to the end of a URL used for tracking marketing campaigns, in a variety of different types of campaigns.

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