- Paid Search Ranks As Highest Media Among SMB High Spenders
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 5, 2014
On average, small and medium-size businesses dubbed as "Plus Spenders" invest near ...
- Financial Keywords Dominate U.K. Search Ads In First Half Of Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 29, 2014
U.K. advertisers spent GBP783 ($991) million on desktop and tablet paid-search advertisi ...
- Sexy Keywords Generating Google's Halloween Treats
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 22, 2014
Sexy, Frozen, and other female-related topics were some of the most frequent ...
- Google Looks Toward 'Other' Markets To Offset Slowing Paid-Search Clicks
SearchBlog, Laurie Sullivan - Friday, October 17, 2014
During the earnings call with investors and analysts Thursday, Google showed sig ...
- Why We Don't Ignore Paid-Search Best Practices
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 14, 2014
Ignoring paid-search best practices can seriously harm the brand. The common be ...
- The Best Hours, Days For Search Marketing, Online Sales
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
John Gagnon breaks down the 24 hours in the top two shoppi ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- When To Bid On Branded Terms
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 12, 2014
Diane Pease gives marketers several things to think about when bidding ...
- iCrossing, Kenshoo Build Marketing Tool Chest
SearchBlog, Laurie Sullivan - Thursday, September 11, 2014
iCrossing's access to Hearst's audience data from 200 million unique monthly visito ...
- A Checklist To Create Better Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 9, 2014
Oliver Becker takes marketers through the steps of how to create bett ...
- Organic Search Drives 51% Of Traffic; Paid Search 10%; Social 5%
SearchBlog, Laurie Sullivan - Wednesday, September 3, 2014
BrightEdge believes organic search drives the most traffic. A recent study conduct ...
- Ways To Improve ROI For Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 26, 2014
Long gone are the days when marketers could throw together a paid-sear ...
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
SearchBlog, Laurie Sullivan - Wednesday, August 20, 2014
Predictive bid optimization will change search marketing -- but not the predicti ...
- Google Makes Close Variant Keyword Matching A Default
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 15, 2014
In September Google will begin applying close variant keyword matching to a ...
- Marketing Tech Firm Nami Launches Media-Buying Division
Real-Time Daily, Tyler Loechner - Thursday, August 7, 2014
Nami Media, a Los Angeles-based online marketing and tech company that w ...
- Kenshoo Takes Pulse Of Mobile Search In U.S., U.K., Australia
SearchBlog, Laurie Sullivan - Friday, August 8, 2014
Kenshoo reports that mobile spend and click share rates for paid sear ...
- Managing Paid-Search Accounts For Small Businesses, Franchises
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 6, 2014
Brick-and-mortar franchises are typically considered local, small businesses. Smaller targeted areas generate le ...
- 5 Top Luxury Brands Spent $22 Million On Paid-Search Keywords
SearchBlog, Laurie Sullivan - Thursday, July 24, 2014
Five of the top luxury brands that typically keep a tight re ...
- Marin Varies Ads Automatically As Product Feed Data Changes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 21, 2014
"Nothing is more frustrating to an online shopper than clicking on ...
- Overcoming Discrepancies In Clicks And Visits
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 18, 2014
Discrepancies between clicks and visits isn't uncommon, unfortunately. And there are sever ...
- Adobe U.S. Brand Clients Up Spending On Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 16, 2014
Adobe released a Q2 2014 search report Wednesday ahead of Google's second-quart ...
- Marin Software Automates Google, Bing Shopping Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 14, 2014
Marin Software joined the parade of companies offing support for Bing Shoppi ...
- Microsoft Fine-Tunes Bing Ads Toward Real-Time Reporting, PLA Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 9, 2014
Microsoft within the coming months will release reporting speeds that enable markete ...
- Paid-Search Budget Planning For Next Year: How Much Do I Need And What Will It Get Me?
Search & Performance Marketing Daily, Jonathan Kagan - Tuesday, July 8, 2014
Most clients are not aware of the tedious, complex planning process requir ...
- How To Increase Paid-Search Conversions Without Raising Bids
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 7, 2014
Data targeting, ad extensions, great content and diversifying traffic sources are so ...
- Paid-Search Spend Rises, But Marketers Pulling Out Of Partner Programs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 30, 2014
U.S. marketers spent 9% more on paid-search advertising campaigns in Q2 201 ...
- Making the Case for Paid-Search Ads: Why eBay's Study Shouldn't Scare Brands
Search & Performance Marketing Daily, Kim Giroux - Monday, June 23, 2014
EBay's newest study on search advertising claims ads have "no measurable benefi ...
- Why Google's Report Comparing Organic With Paid Search Fails
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 12, 2014
Andy Taylor suggests that Google's paid and organic search AdWords report mig ...
- Marin, Channel Factory Connect Paid Search With YouTube Video Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 10, 2014
Marin Software announced a partnership Tuesday with video distribution and data platfo ...
- How To Determine Search's Incremental Value
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 5, 2014
Jeremy Hull from iProspect is collaborating with three teams within the compa ...