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A Checklist To Create Better Ad Copy
- Covario, Tuesday, September 9, 2014 3:24 PM
Oliver Becker takes marketers through the steps of how to create better ad copy, from making it relevant to giving it the power to attract readers. Use specific call-to-action terms, and tell readers how they can provide benefits. Don't forget the basics like including specific keywords that you will bid on within the ad text. Here's Becker's checklist.
