- Bing Will Group Tablet Paid-Search Ads Into Desktop, Laptop Category
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 4, 2014
Microsoft will change how Bing Ads groups tablet device targeting to ma ...
- Conversion Rate Optimization Pushing On Marketing Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 16, 2014
Marketers will spend more on search marketing although it is becoming increasing ...
- How One Small Business Views Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 15, 2014
Dan Shewan tells us about a series of events, workshops and Q& ...
- Brand Bidding Impacts Search Campaigns Through Keyword Not Provided
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
BrandVerity has identified basic signals that evaluate whether or not passing query da ...
- British Airways Names Forward3D Global Paid-Search Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 23, 2014
British Airways has appointed Forward3D to run its global paid-search campaigns. T ...
- Google Adds AdWords App, Ad Tools For Search, Display, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 22, 2014
Google announced several tools Tuesday that allow companies to promote and targ ...
- BA Chooses Forward 3D For PPC, Aiyma For SEO
Around the Net In MAD London, Sean Hargrave - Tuesday, April 22, 2014
British Airways has appointed Forward 3D to handle its paid search a ...
- How To Use Dynamic Keyword Insertion
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 18, 2014
Erin Sagin explains the use of dynamic keyword insertion as a w ...
- RKG Paid Search Spend Up 17%
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 16, 2014
Rimm-Kaufman Group released its first quarter Digital Marketing Report showing U.S. pa ...
- Google Revs Rise To $15B; Feels CPC Pressure
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 16, 2014
Google reported revenue for the quarter, end March 31, 2014, rose 1 ...
- What Contextual Matching Looks Like In Paid Search Marketing's Future
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 14, 2014
The news that Google's plan to limit search query data for pa ...
- Keyword Not Provided: How To Access Paid Search Query Data
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 10, 2014
Larry Kim wants to set the record straight. Marketers can still acce ...
- Marketers Up Mobile Search Spend By 135% In Q1 2014
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 9, 2014
Globally, mobile advertising grew sequentially by 35% in Q1 2014, and 13 ...
- Wake Up, Marketers - Consumer Trust In Brand Messages Waning
SearchBlog, Laurie Sullivan - Thursday, April 10, 2014
Just 22% of consumers trust emails from companies or brands, 13% tru ...
- How Search Concepts Evolve From Keywords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 9, 2014
Search engine marketers need to accept the fact that concepts will repla ...
- Kenshoo Steps Up Game, Secures $20M, Launches Predictive Optimization Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 8, 2014
Kenshoo on Wednesday will report closing $20 million in a venture capit ...
- How To Stop And Reset Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 4, 2014
Looking to breathe new life into paid-search campaigns? Crystal Santos tells ...
- When AdWords Bids Increase And Traffic Falls
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 3, 2014
Ironically, raising bids on keywords can lower traffic to a Web sit ...
- Top 20% Of Automakers Drive 81% Of Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 27, 2014
Data detailing the top automotive manufacturers in paid search on desktop a ...
- Mobile Becoming Dominant Search Channel
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 19, 2014
Mobile devices will account for 50% of Google paid-search clicks by Decemb ...
- Google Starts Rolling Out Consumer Rating Annotations For Search Ads
SearchBlog, Laurie Sullivan - Tuesday, March 11, 2014
Opinions. Some people put a lot of weight behind them when maki ...
- Turning Negative Keyword Lists Into A Positive Experience
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 5, 2014
Marketers with experience in using negative keywords might want to skip th ...
- How To Triple AdWords Click-Through Rates
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 13, 2014
Larry Kim serves up some tips on how to increase AdWords click-throu ...
- First Toyota Scion, Now Ford Deepens Search Marketing Investments
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 11, 2014
Ford Motor is steering more dealer advertising dollars toward digital media a ...
- Google Making Changes To Conversion Metrics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 5, 2014
Google will make a change this month in how AdWords conversions a ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Google To Pay Vringo Royalties From AdWords Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
Google has been ordered to pay I/P Engine, a patent licensing subsidia ...
- Annual SEM Study Uncovers Trends And Tactics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 29, 2014
An annual search engine marketing study reveals some of the top tool ...
- PLA Cost Per Click Rises; ROI Remains Stable
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
The cost per click (CPC) rose for text and product listing ad ...
- The Best Biggest Strategies, Per Google
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2014
AdWords gurus hosted a Hangout to discuss different bidding strategies that markete ...