- Google's Future In Lights, Camera, Brand Publishing
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 27, 2014
Robert Hof sat down to talk with Google's Susan Wojcicki about everythi ...
- 11 Points To Defining A Good CTR
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 24, 2014
While there's not definitive answer, marketers frequently are asked to define wh ...
- 20% Of Shoppers Click On PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
One in five shoppers clicked on a link in a product listi ...
- Yahoo Says Goodbye To Referrer Data As It Secures Searches
SearchBlog, Laurie Sullivan - Thursday, January 23, 2014
Data collection tactics by the National Security Agency (NSA) appear to ha ...
- Microsoft Bing Wants A Piece Of China
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 21, 2014
Microsoft will allocate more resources this year to support the Chinese sear ...
- The Cost Per Click On Retail Sites Could Offset Those On Search Engines
SearchBlog, Laurie Sullivan - Tuesday, January 21, 2014
For the first time this past holiday season, brands had an opportuni ...
- Search Mojo Rebrands As Marketing Mojo: Sign Of The Times
MAD, Laurie Sullivan - Friday, January 3, 2014
Search Mojo has become the latest search marketing agency to rebrand. T ...
- Challenges B2Bs Face Moving From Search To Social
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Kevin Lee points to unique challenges B2B online marketers have when movi ...
- What Search Will Look Like In 2014
SearchBlog, Laurie Sullivan - Thursday, January 2, 2014
Ah, welcome -- we have officially entered 2014. Hang on, because sear ...
- 5 Wishes For Marketers In 2014, Rather Than Predictions
SearchBlog, Laurie Sullivan - Tuesday, December 31, 2013
Predictions are plentiful during the final 24 hours of a calendar yea ...
- 5 Advanced Geotargeting Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 24, 2013
Kevin Lee analyzes five areas that marketers may not think about wh ...
- The Metrics Are Worthless Without Accurate Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 24, 2013
Jacob Fairclough gives us three important metrics for ad testing. It ma ...
- Paid-Search Campaign Clean-Up List
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 23, 2013
Before we roll into 2014, clean out the old campaigns. Graphic targeti ...
- Paid Search For Branding
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 13, 2013
Google started a mantra suggesting that brands use paid-search ads to rai ...
- How To Pass Advanced Search Certification On First Try
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 9, 2013
Margot da Chunha provides some tips on passing the Google AdWords Advanc ...
- Google's Trusted Store Ratings Appear In Paid Search, PLAs
Online Media Daily, Laurie Sullivan - Monday, November 25, 2013
Google has linked AdWords to its Trusted Store certification program. The servi ...
- Tablet Shipments Overtake Worldwide PC Shipments In 2014
SearchBlog, Laurie Sullivan - Tuesday, November 26, 2013
Tablets will nearly out-ship half of the world's PC shipments in 20 ...
- Live Chat Customer Service Connects SEO, Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 25, 2013
While I'm a bit skeptical about the benefits of live chat ...
- What It Takes To Earn Search Clicks
SearchBlog, Laurie Sullivan - Thursday, November 21, 2013
Marketers often get it wrong. They assume certain keywords will attract consume ...
- Bing Ads Casts Broad Keyword Net, Helps Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, November 18, 2013
Microsoft has begun to allow advertisers to target Bing Ads using broad-mat ...
- Cyber Monday Paid-Search Tips
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 18, 2013
Shop.org forecasts that online holiday sales could grow between 13% and 1 ...
- Search Marketing Job Responsibilities Changing To Support Both Paid, Organic
SearchBlog, Laurie Sullivan - Friday, November 8, 2013
Top salaries for search engine marketing have fallen across the board. T ...
- How Businesses Waste Paid-Search Ad Budgets
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 23, 2013
Erin Sagin tells us about the five most common ways marketers was ...
- B2B Search Tips To Prepare For Q1 2014
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 23, 2013
Thinking ahead to 2014? Joseph Kerschbaum gives B2B marketers tips on usi ...
- Conversion Rate Optimization Tips SEMs Should Know
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 21, 2013
Conversion rate optimization tactics should differ based on product and market segmen ...
- Google Earnings Rise, Place Focus On Diversification
Online Media Daily, Laurie Sullivan - Thursday, October 17, 2013
Paid clicks rose 26% in Q3 2013 compared with the year-ago quart ...
- Prices On Paid-Search Ads Fall, But Google Still Profits
SearchBlog, Laurie Sullivan - Friday, October 18, 2013
A decline in the aggregated cost per click for paid-search ads ...
- 18 Paid-Search Tips For A Tight Budget
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 17, 2013
Not much in the coffer for a paid-search campaign? Manish Bhalla tel ...
- Yahoo Outpaces Google In Mobile Search
Online Media Daily, Laurie Sullivan - Wednesday, October 9, 2013
Yahoo now sees 31% of its searches on mobile devices, slightly outpaci ...
- Paid-Search Campaigns: Alternative Uses
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 26, 2013
Use paid-search campaigns to test new ideas in the market. That's o ...