- Bing Ads Get Extended Security Validation
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 25, 2013
Microsoft has adopted Extended Validation SSL certificates on the Bing Ads W ...
- Acquisio Adds Support For Baidu, Yahoo Japan Unified Ads
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 25, 2013
Acquisio has announced support for Yahoo Japan Unified Campaigns, as well as improv ...
- What Removing Keyword Data Means To Search Marketers
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 24, 2013
Rishi Lakhani tells us what the removal of most remaining keyword da ...
- How Will Marketing Budgets Change In 2014?
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 23, 2013
Getting budgets allocated for next year isn't always easy. MarketingSherpa put together ...
- Luxury Brands Finally Finding The Key To Driving Online, Mobile Conversions
SearchBlog, Laurie Sullivan - Monday, September 23, 2013
Traffic to luxury brand Web sites rose 10% so far this ye ...
- Pay Attention To Local Search Nuances
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 20, 2013
Data, algorithm, interface, transaction, and delivery are the five layers of loc ...
- Rebranding: How HomeAdvisor Quickly Recovered In Search Engine Ranking, Paid Search
SearchBlog, Laurie Sullivan - Thursday, September 19, 2013
HomeAdvisor has rebranded from ServiceMagic, and redesigned the Web site to foc ...
- Dos and Don'ts Of Paid-Search Marketing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 11, 2013
There are many dos and don'ts when it comes to paid sear ...
- Average Tablet CPC Moves Closer To Desktop
Online Media Daily, Laurie Sullivan - Friday, August 30, 2013
The average cost per click for paid-search campaigns running on tablets shou ...
- Attribution Signals Marketers Miss
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 30, 2013
Kevin Less tells us about 10 conversion events that marketers should trac ...
- Why Brands Should Reject Pay-For-Performance Management Models
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 27, 2013
Reputable agencies don't increase the amount a client spends on paid-search campaig ...
- Google Combines Paid Search, Organic Reporting
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 27, 2013
Previous Google search reports showed paid and organic campaigns separately. Now t ...
- How To Use AdWords Campaign Experiments
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 23, 2013
Jacob Fairclough shows us how to use AdWords Campaign Experiments (ACE), whi ...
- Paid Search: Breaking Down Goals To Accomplish Tasks
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 5, 2013
Just getting started in paid-search marketing or need a refresher on so ...
- How To Curtail Five PLA Clicks In One Minute
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 1, 2013
Sean Quadlin spoke with a small business owner who brought up so ...
- The ABCs Of The Most Effective PPC Ads
Marketing Daily, Joy Gendusa - Thursday, August 1, 2013
A great marketing tactic to gain exposure for your brand is P ...
- I Know Something You Don't
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Sharing information remains one of the most important ingredients for a successf ...
- Why Costs Per Click On Brand Terms Continue To Rise On Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
The cost per click per brand name on Google continues to ris ...
- Google Tinkers With AdWords Quality Score
SearchBlog, Laurie Sullivan - Monday, July 29, 2013
Google has made some updates on how the company reports quality scor ...
- FTC Lawsuits Could Hit Search Engines This Year
Online Media Daily, Laurie Sullivan - Thursday, July 25, 2013
Recent letters sent to about two dozen search engines from the Feder ...
- Bing Works Out Credit Card Kinks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 24, 2013
There are several ways to pay for advertising charges on Bing, b ...
- Business Supply Increases Revenue By 37%
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 24, 2013
Online retailer of office supplies Business Supply increased revenue from Google Produ ...
- Monitoring Campaigns In Less Than 10 Minutes
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 23, 2013
Melissa Mackey shows marketers how they can keep a close eye ...
- Tips To Lower Cost Per Click By Optimizing The Quality Score
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 17, 2013
Larry Kim tells us how quality scores influence the cost marketers p ...
- Prep Work To Scale Up Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 16, 2013
Eric shares tips on prep work to quickly build out and sca ...
- Checking AdWords Campaigns From This List
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 3, 2013
Phil Kowalski provides a check list companies should consider when auditing AdWor ...
- How To Keep Product Listing Ads Updated
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 2, 2013
In an ongoing series of how to optimize product listings on comparis ...
- How To Segment Smartphone Traffic
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 1, 2013
People learn from testing and practice. Segmenting mobile campaigns from desktop c ...
- Search For Universal Awareness
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 27, 2013
Awareness levels of existing and prospective customers vary. It's difficult to crea ...
- IgnitionOne: Search Budgets, Clicks, Impressions Up
SearchBlog, Laurie Sullivan - Wednesday, June 26, 2013
Search marketers lean on programmatic display buying more often these days. Perha ...