- PPC Hero, Tuesday, August 27, 2013 2:14 PM
Reputable agencies don't increase the amount a client spends on paid-search campaigns for three months just to make an extra buck or two for managing paid-search accounts, explains Kayla Kurtz. She
has put together a short list of six reasons why a pay-for-performance model to manage accounts doesn't work, and what brands should look for instead. Read the article
here.
Read the whole story at PPC Hero »