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Attribution Signals Marketers Miss

  • ClickZ, Friday, August 30, 2013 1:31 PM
Kevin Less tells us about 10 conversion events that marketers should track. He believes these signals have significant value to businesses yet are often not counted when it comes to paid-search campaigns. Some include visits to the "contact us" page, phone calls, navigation to deeper Web site pages, and social signals from LinkedIn, Twitter, Facebook, and Google+. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.