Around the Net


Monitoring Campaigns In Less Than 10 Minutes

Melissa Mackey shows marketers how they can keep a close eye on paid-search campaigns in just 10 minutes per day. Check the stats on the campaign's top key performance indicators. Since marketers should already know their top keywords, Mackey tells us to spend the first minute checking the stats. The next nine minutes will include pausing the worst performers, review underperforming keywords, replicate the best ads, research the positive keywords, and take notes for tomorrow. Read the article here.

Read the whole story at Search Engine Watch »

Next story loading loading..