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How To Curtail Five PLA Clicks In One Minute

  • PPC Hero, Thursday, August 1, 2013 12:55 PM
Sean Quadlin spoke with a small business owner who brought up some interesting points about product listing ads. While the ads work great for larger ecommerce sites, it's a bit challenging for the smaller ones. The insight focuses on repeat PLA clickers, especially five times in one minute. Most of the clicks occur because people compare prices and features. What can the retailer do? Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.