- Jungle Scout Debuts AI Service For Amazon Sellers
Email Marketing Daily, Ray Schultz - Friday, March 17, 2023
Users can generate listing copy, including titles and descriptions, Jungle Scout s ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...
- The Case for Indulgence: Menu Is Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Finessing the tension between premium product and value takes imaginative development a ...
- Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 28, 2022
Kroger Precision Marketing, the retail media business of Kroger, announced Monday t ...
- Google Adds Auto-Tagging To Merchant Center Free Listings
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 1, 2022
Google on Monday enabled auto-tagging for free product listing and free loc ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- Rising Ad Prices: What They Really Mean For Brands
Inside Performance, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- Why Advertising Is Poised To Become Amazon's Main Business
Inside Performance, Joe Mandese - Friday, July 30, 2021
Advertising is now worth nearly five times as much as Amazon's reta ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engagi ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Amazon is using deep-learning models based on algorithms to improve on t ...
- Google To Remove Showcase Shopping Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Showcase Shopping ad groups will be removed and will stop serving a ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market da ...
- Can Google's Promise Of 2-Day Shipping Compete With Amazon Prime?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
COVID-19 has slowed most retailers and brands, as well as shipments ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings exten ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not findi ...
- Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Each payment through PayPal costs the retailer a service fee similar ...
- Google Shopping Makes Listings Free
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Starting next week, search results on Google Shopping will consist primarily ...
- Wayfair Ecommerce Site Sees Surge In Demand During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Wayfair released a sales update on Monday that says ecommerce sales shou ...
- What Searchers Click On
Inside Performance, Laurie Sullivan - Thursday, April 2, 2020
A recent study of organic search and paid-search data analyzes the ty ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Inside Performance, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data ...
- Amazon Takes UK, But Consumers Say Tech Search Results Lack Info
Inside Performance, Laurie Sullivan - Friday, February 21, 2020
About 31% of the searches are purchase driven and the remainder a ...
- Behind Amazon Ad Numbers: Formulas Like Those Google Used To Create Ad Empire
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Amazon is buying PLAs for its own branded products, not just f ...
- Deconstructing Amazon's Ecommerce Search Engine
Inside Performance, Laurie Sullivan - Thursday, September 26, 2019
While Google asks "What results most accurately answer the searcher's query?" Amaz ...
- Google Shopping Monitors Gun-Related Products, Search Engine Regulation Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 7, 2019
The online marketplace removed gun-related products like "the $31.25 20-round Hornady Critic ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director ...
- Microsoft Experiments With Shopping, Will Launch More Product Ads In Image Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 21, 2019
When a customer focuses and clicks specifically on one type of imag ...
- Google Rolls Out New Features To Aid Local Marketing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 9, 2019
Beginning this week, marketers can create and edit responsive search ads direct ...
- Google's Biggest Financial Mistake
Inside Performance, Laurie Sullivan - Friday, February 22, 2019
Google may have given away its ecommerce dominance when the company switch ...
- Amazon Takes Action On Fake Reviews, Data Leaks, Black Market Wholesale Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 10, 2018
The black market has become the latest place to buy Amazon wholesa ...
- J.C. Penney Got Its Search Groove Back For Black Friday
Inside Performance, Laurie Sullivan - Monday, December 3, 2018
This year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywor ...