- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market da ...
- Can Google's Promise Of 2-Day Shipping Compete With Amazon Prime?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
COVID-19 has slowed most retailers and brands, as well as shipments ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings exten ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not findi ...
- Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Each payment through PayPal costs the retailer a service fee similar ...
- Google Shopping Makes Listings Free
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Starting next week, search results on Google Shopping will consist primarily ...
- Wayfair Ecommerce Site Sees Surge In Demand During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Wayfair released a sales update on Monday that says ecommerce sales shou ...
- What Searchers Click On
Inside Performance, Laurie Sullivan - Thursday, April 2, 2020
A recent study of organic search and paid-search data analyzes the ty ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Inside Performance, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data ...
- Amazon Takes UK, But Consumers Say Tech Search Results Lack Info
Inside Performance, Laurie Sullivan - Friday, February 21, 2020
About 31% of the searches are purchase driven and the remainder a ...
- Behind Amazon Ad Numbers: Formulas Like Those Google Used To Create Ad Empire
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Amazon is buying PLAs for its own branded products, not just f ...
- Deconstructing Amazon's Ecommerce Search Engine
Inside Performance, Laurie Sullivan - Thursday, September 26, 2019
While Google asks "What results most accurately answer the searcher's query?" Amaz ...
- Google Shopping Monitors Gun-Related Products, Search Engine Regulation Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 7, 2019
The online marketplace removed gun-related products like "the $31.25 20-round Hornady Critic ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director ...
- Microsoft Experiments With Shopping, Will Launch More Product Ads In Image Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 21, 2019
When a customer focuses and clicks specifically on one type of imag ...
- Google Rolls Out New Features To Aid Local Marketing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 9, 2019
Beginning this week, marketers can create and edit responsive search ads direct ...
- Google's Biggest Financial Mistake
Inside Performance, Laurie Sullivan - Friday, February 22, 2019
Google may have given away its ecommerce dominance when the company switch ...
- Amazon Takes Action On Fake Reviews, Data Leaks, Black Market Wholesale Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 10, 2018
The black market has become the latest place to buy Amazon wholesa ...
- J.C. Penney Got Its Search Groove Back For Black Friday
Inside Performance, Laurie Sullivan - Monday, December 3, 2018
This year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywor ...
- Amazon Sponsored Ads Described As 'Sneaky'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 29, 2018
Some mothers are complaining that Amazon's sponsored ads in its baby regist ...
- Gap Cuts Search Keywords By 95%
Inside Performance, Laurie Sullivan - Friday, September 21, 2018
The Gap brand has cut key marketing and search advertising programs ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Inside Performance, Laurie Sullivan - Friday, August 31, 2018
While Sponsored Products took the majority of Q2 ad spend, ad spendi ...
- Google Express Ads Gaining Impression Share On Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 13, 2018
Google Express, a delivery service for consumer goods sold through Walmart, Targe ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Inside Performance, Laurie Sullivan - Thursday, July 19, 2018
And while Sponsored Products took the majority of ad spend in t ...
- Judge Sends Edible Arrangements' Suit Against Google To Arbitration
Digital News Daily, Wendy Davis - Monday, July 16, 2018
Edible Arrangements alleged that Google dupes customers who search for the phra ...
- Grocer Carrefour Partners With Google To Sell Food Online In France
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 11, 2018
Carrefour in France has entered into a partnership with Google to se ...
- NetElixir Ties Search Platform To Bing Ads
Inside Performance, Laurie Sullivan - Wednesday, June 6, 2018
The deal will allow marketers at small to medium-sized businesses to optimi ...
- Paid Search: Meghan Markle And The Royal Wedding
Inside Performance, Laurie Sullivan - Thursday, May 24, 2018
Speculation around what Meghan Markle would wear impacted the amount marketers spe ...
- Google Presses Judge To Send Edible Arrangements' Suit To Arbitration
Digital News Daily, Wendy Davis - Thursday, May 10, 2018
Google says in papers filed this week that its terms of servi ...
- Amazon Shutters Google Shopping Campaigns
Inside Performance, Laurie Sullivan - Monday, May 7, 2018
Amazon "abruptly" shuttered its Google Shopping campaigns after competing in the aucti ...