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Prep Work To Scale Up Paid-Search Campaigns

  • PPC Hero, Tuesday, July 16, 2013 1:51 PM
Eric shares tips on prep work to quickly build out and scale paid-search campaigns. He guides us through the process of generating Excel templates to scale ad groups based on variations discovered in research, and explains how to analyze account structure and ad group naming conventions to assist with generating ad copy. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.